Antitrust and Category Captains: Insights from the Field Category Captains: A Managerial View of the New Shelf Management Protocols in Consumer Retailing Category Captains and Antitrust Issues Highlights of a roundtable discussion conducted by the American Antitrust Institute NRF Expects Stable Halloween Spending Tylenol Touts Medicine Vigilance NRF Predicts Jolly Holiday Sales The Package is the Product Increasing the likelihood of new product success Putting the Pieces Together at the Point of Sale Research Insights to Improve Point-of-Sale Marketing The Impact of Displays on Product Launches Study yields information about aspects of in-store merchandising most likely to drive new-product sales First Previous 161 162 163 164 165 Next Last