Shopper Marketing 3.0: Unleashing the Next Wave of Value Shopper Insights Study 2009 Identifying ways to close the 'insight to activation' gap Shopper Marketing Trends Report 2009 B. Predicted 2009 P-O-P Budgets D. Tactics Employed to Develop Shopper Marketing Expertise A. Recent P-O-P Budgets C. Budget Allocation by Marketing Tactic Expected Marketing Mix Growth in the Next Three Years FTC Report on Marketing to Kids Household Penetration and CPG Dollar Share, by Shopping Channel First Previous 8 9 10 11 12 Next Last