Budgets/Spending/Market Size

An overview of LIMA's annual state of the industry report

Examining the factors that influence coupon face values

In this first-ever survey, consumer product marketers in charge of P-O-P sound off on their pay, benefits and attitudes toward their jobs.

A report from the Federal Trade Commission

P-O-P Times' exclusive survey explores how much P-O-P costs, where it gets placed and how much it helps increase sales

Shifting retail sends marketers scrambling. Customized P-O-P is called for, but low cost, speed still required.

A collection of articles that provide a blueprint for buying customized P-O-P solutions

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