Products Marketers: How Much of an Executive's Time is Spent Evaluating P-O-P Displays, Signs and Fixtures? Product Marketers: Do You Currently Use In-Store Media? Product Marketers: Do You Pay Display Allowances to Obtain Retail Placement of P-O-P? Products Marketers: What Types of P-O-P Have You Purchased in the Past 12 Months? Product Marketers: Will You Use More Value-Added P-O-P This Year? Products Marketers: How Important is P-O-P? Products Marketers: What is the Current Annual Purchasing Budget for P-O-P for Your Department? Product Marketers: Do You Measure the Effectiveness of Your P-O-P Displays? 1997 P-O-P Trends Report: Marketer Survey Shifting retail sends marketers scrambling. Customized P-O-P is called for, but low cost, speed still required. What Are Your Greatest Concerns Regarding P-O-P Advertising? First Previous 55 56 57 58 59 Next Last
