Product Marketers: How Important is P-O-P? What Are Your Greatest Concerns Regarding P-O-P Advertising? Product Marketers: What is the Current Annual Purchasing Budget for P-O-P for your Department? Product Marketers: Will You Use More Value-Added P-O-P this Year? Product Marketers: Do You Measure the Effectiveness of Your P-O-P Displays? Product Marketers: How Have Retailer Attitudes to P-O-P Changed? 1996 P-O-P Trends Report: Marketer Survey Marketers, producers responding to shifting business environment Which Factors Do Clients Consider When Selecting Suppliers? Product Marketers: The P-O-P Budget Outlook for 1996 Product Marketers: Who Sets Up Your P-O-P at Retail? First Previous 57 58 59 60 61 Next Last