Sporting Goods P-O-P An Exclusive Industry Survey Reveals Retailers' Attitudes Toward In-Store Marketing & Promotion Marketers: How Have Retailer Attitudes Toward Specific Types of P-O-P Changed in the Past Year? Product Marketers: How Are You Paying Display Allowances? Products Marketers: How Have Retailer Attitudes to P-O-P Changed? Products Marketers: The P-O-P Budget Outlook for 1997 Product Marketers: Do You Have In-House P-O-P Design Capabilities? In 1997, How Will Consumer Product Marketers Hire P-O-P Vendors? Which Factors Do Your Clients Consider When Selecting Suppliers? Products Marketers: Who Sets Up Your P-O-P at Retail? Products Marketers: How Has the Importance of P-O-P Changed in the Past Five Years? First Previous 54 55 56 57 58 Next Last