1996 P-O-P Trends Report: Marketer Survey Marketers, producers responding to shifting business environment Which Factors Do Clients Consider When Selecting Suppliers? Survey Indicates Use of Outside Merchandising Services will Grow Snack Selling Success What Are Executives' Greatest Concerns Regarding P-O-P Advertising? How Much of an Executive's Time is Spent Evaluating P-O-P Displays? Do you measure the effectiveness of your P-O-P? What Are Your Greatest Concerns Regarding P-O-P Advertising? Who Typically Sets Up Your P-O-P at Retail? Product Marketers Say P-O-P Usage To Grow in 1995 First Previous 58 59 60 61 62 Next Last