Product Marketers: The P-O-P Budget Outlook for 1996 Product Marketers: Who Sets Up Your P-O-P at Retail? Product Marketers: Do You Have In-House P-O-P Design Capabilities? Survey Indicates Use of Outside Merchandising Services will Grow Snack Selling Success What Are Executives' Greatest Concerns Regarding P-O-P Advertising? How Much of an Executive's Time is Spent Evaluating P-O-P Displays? Do you measure the effectiveness of your P-O-P? Product Marketers Say P-O-P Usage To Grow in 1995 How Have Retailers Attitudes to Vendor-Supplied P-O-P Changed in the Past Year? First Previous 58 59 60 61 62 Next Last