Target tied in to Walt Disney Co.’s observance of Star Wars Day on May 4 with a full-page feature in its May 3 circular promoting Star Wars Blu-rays, toys and apparel including exclusive licensed SKUs from Lego Group and Funko.
Best Buy offered shoppers 20-35% off select Star Wars movies as its "Deal of the Day" on Monday, May 4, in celebration of “Star Wars Day,” the holiday that brings attention to the franchise currently owned by Walt Disney Co.