Video

Product: Disney videotape releases and best sellers
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Distribution: Video stores
Introduction: August 1993
Duration: Permanent
Construction: Fabricated metal
A video cart from Buena Vista Home Video can be used either as a three-sided or four-sided display. Sturdy, all-metal construction means it can be used in any location within a store.

Client: Buena Vista Home Video
Producer: The Dyment Co.
Category: Paperboard: Sign
Comments: This aisle spanner's intricate, multilayered die cutting and embossing create a three-dimensional effect. The foamboard dangler seems to float above the store, helping to draw customer attention to the video department.

Client: Walt Disney Records
Producer: RTC Industries Inc.
Category: ThermoformedPlastic: Floorstand
Comments: To create a realistic representation of Mickey, both the front and the back of the famous character were created from distortion-printed, vacuum-formed plastic. His feet are deep-draw, vacuum-formed plastic. The graphic channel on the front and back allow for the promotion of new titles.

Products: Paramount Home Video "Addams Family Values," "Wayne's World 2" and "Searching for Bobby Fischer" videotapes
P-O-P company: Fleetwood Container, Vernon, Calif.
Distribution: Video stores
Introduction: April 1994
Duration: Semipermanent
Construction: Direct-print corrugated and SBS board
A three-sided standee allows Paramount Home Video to simultaneously promote three videotape titles on one display.