Video

MCA/Universal Home Video is spending $6 million on P-O-P materials to promote next month's release of "Jurassic Park." Some versions will feature blinking lights and a motorized gate.
P-O-P company: Graphic Communications Inc.

Product: Avenue Records War's "Peace Sign" album
Number of displays: 5,000-10,000
P-O-P companies: Art Hotel (design), Los Angeles; Hallkraft Container Corp. (manufacture), Ontario, Calif.
Distribution: Record stores
Introduction: August 1994
Duration: Temporary
Construction: Die-cut, label-laminated, B-flute corrugated with a UV coating
Avenue Records is promoting the comeback of the musical group War with a variety of point-of-purchase materials, including a bin divider that illustrates the group's musical history.

Product: Disney videotape releases and best sellers
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Distribution: Video stores
Introduction: August 1993
Duration: Permanent
Construction: Fabricated metal
A video cart from Buena Vista Home Video can be used either as a three-sided or four-sided display. Sturdy, all-metal construction means it can be used in any location within a store.

Client: Buena Vista Home Video
Producer: The Dyment Co.
Category: Paperboard: Sign
Comments: This aisle spanner's intricate, multilayered die cutting and embossing create a three-dimensional effect. The foamboard dangler seems to float above the store, helping to draw customer attention to the video department.

Client: Walt Disney Records
Producer: RTC Industries Inc.
Category: ThermoformedPlastic: Floorstand
Comments: To create a realistic representation of Mickey, both the front and the back of the famous character were created from distortion-printed, vacuum-formed plastic. His feet are deep-draw, vacuum-formed plastic. The graphic channel on the front and back allow for the promotion of new titles.