Video

Product: "Fortress" videotapes
Number of displays: 10,000
P-O-P company: Chesapeake Display & Packaging Co., Winston-Salem, N.C.
Distribution: Video retailers
Introduction: January 1994
Duration: Temporary
Construction: 200-pound E-flute corrugated; laminated kraft paperboard
The standee for the video release of "Fortress" was designed by Live Home Video's in-house art staff.

Product: "Coneheads" videotapes
P-O-P company: Carole Urie and Associates, Corona del Mar, Calif. (light box); Fleetwood Container, Vernon, Calif. (standee)
Distribution: Video stores
Introduction: January 1994
Duration: Temporary (standee and insert); permanent (light box)
Construction: Corrugated (standee); vacuum-formed styrene (light box)
A light box from Paramount Home Video promotes the release of "Coneheads" on video, but will be used for future releases as well.

The Little Engine That Could Merchandiser
Great Northern Corp.

Product: Vidmark Entertainment "Dead Alive" videotapes
Number of displays: 10,000
P-O-P company: Justman Packaging, City of Commerce, Calif.
Distribution: Video stores
Introduction: October 1993
Duration: Promotional
Construction: Die-cut corrugated with four-color litho label
Horror-film fans and retailers will be doubly appalled with the "Dead Alive" videotape and its candy-dispenser display that is just as shocking.

Product: Orion Home Video "RoboCop" and "RoboCop 2" home videos
Distribution: Video stores, mass merchants and chain drug stores
Introduction: August 1993
Duration: Temporary
Construction: Corrugated
Although it appeared in stores earlier in the year, the display for "RoboCop" videos is expected to remain on patrol in stores through the Christmas selling season.

Client: Word Inc.
Producer: The United Group

Product: ZII audio-cassette singles
P-O-P company: Polymatrix, Pittsfield, Mass, (base)
Distribution: Music stores
Introduction: January 1993
Duration: Permanent
Construction: Injection-molded plastic base; cardboard header
The ZII "boot" displays are free to retailers and come two to a box, which encourages its use in several locations in the store.

Product: Goldstar Video Corp. Cinema House vintage movies
Number of displays: 5,000
P-O-P company: Cameo Inc., Chicago
Distribution: Supermarkets and mass merchants
Introduction: May 1993
Duration: Temporary
Construction: Corrugated, wood (base)
The Hollywood of the 1940s served as the inspiration for the new corrugated display for Goldstar Video's Cinema House line of movie classics on videotape. The products are the firm's first venture outside of the children's market.