Video

Product: Orion Home Video "Dances With Wolves" videotapes
Distribution: Specialty stores, mass merchants and video stores
Introduction: March 1993
Duration: Temporary
Construction: Corrugated
Dancing to the tune of seven Academy Awards and featuring Kevin Costner, the display for "Dances With Wolves" is bound to capture attention.

E and E Display Group
The Benson Music Group
Thermo-formed Plastics: Floorstands

Type: Pallet display
Product: Various video cassette titles
Client: Walt Disney Home Video
P-O-P company: Jefferson Smurfit Corp., Tri-Pak Division, Chicago
Construction: Heavy-weight corrugated cardboard with specialty gluing
Introduction: March 1992

Product: Buena Vista Home Video Alvin and the Chipmunks video cassettes
P-O-P company: Continental Graphics, Los Angeles
Distribution: Video stores
Introduction: August 1992
Duration: Promotional
Construction: Chipboard
A kid-friendly display promotes six new video-cassette titles for the fashion-conscious Chipmunks.

Product: Warner Brothers Pictures "Batman Returns" film release
P-O-P company: Ivy Hill Corp. (design and printing); Atlas Display Co. (laminating and die cutting); Poetic Justice (original concept), all of Los Angeles
Number of displays: 2,500
Distribution: Movie theaters
Introduction: May 1992
Duration: Promotional
Construction: SBS laminated to corrugated cardboard (background and base) and SBS laminated to Fome-Cor (die-cut figures)

Product: Goldstar Video Corp. Educational video tapes
Number of displays: 7,500-10,000
P-O-P company: Corr Pak, Chicago
Distribution: Supermarkets
Introduction: January 1992
Duration: Promotional
Construction: Corrugated cardboard
Goldstar Video ships its schoolhouse display with product, but a changing header card keeps the display up to date with the rotating stock.

Product: Home videos
Number of displays: 25,000
P-O-P company: Fleetwood Container & Display, Vernon, Calif.
Distribution: Video stores
Introduction: February 1992
Duration: Promotional
Construction: Direct-print corrugated cardboard and litho
A three-side display from Paramount Home Video can be used in the open, or can be placed against a wall, and is designed to promote several titles at the same time.