Video

Product: CNN News Group network
Number of displays: 325
P-O-P company: Clarion Marketing & Communications, Atlanta
Distribution: Best Buy stores
Introduction: November 1998
Duration: Temporary
Construction: Corrugate
Display set-up: Retail staff
CNN used this floorstand in Best Buy stores to promote its programs and showcase a sweepstakes.

Client: Buena Vista Home Video
Producer: Design Phase Inc.

Client: Buena Vista Home Video
Producer: Cornerstone Display
Comments: This movie display depicted key characters from the film and conveyed the video's overall story line. A light thief captured ambient light, making it appear that the title treatment was backlit.

Cornerstone Display/Cameo Container
Buena Vista Home Video

Cornerstone Display/Cameo Container
Buena Vista Home Video

Cornerstone Display/Cameo Container
Buena Vista Home Video
Comments: The imagery on this display captured a memorable scene from the video it was promoting. The pool of water illusion was created using plastic and tagstock.

Design Phase Inc.
Buena Vista Home Entertainment
Comments: The Concept 2000 fixture was designed to seamlessly fit into a retailer's concept store. It has a playful feel that mimics the chain's store signage, yet also carries a distinct Disney identity. The Mickey Mouse figurine on the top of the header can be seen from across the stone, helping shoppers locate the video section. The fixture's interactivity enhances browsing by parents and stimulates the involvement of kids.