Disney Concept 2000 Display
Design Phase Inc.
Buena Vista Home Entertainment
Comments: The Concept 2000 fixture was designed to seamlessly fit into a retailer's concept store. It has a playful feel that mimics the chain's store signage, yet also carries a distinct Disney identity. The Mickey Mouse figurine on the top of the header can be seen from across the stone, helping shoppers locate the video section. The fixture's interactivity enhances browsing by parents and stimulates the involvement of kids.