Video

Client: Paramount Pictures Home Video, Los Angeles
Producer: Tenneco Packaging, Lake Forest, Ill.
Marketing Objective: To create a three-sided display with a small footprint that would offer dimensional graphic impact.

Client: Best Buy, Eden Prairie, Minn.
P-O-P Company: Thorco Industries Inc., Lamar, Mo.
Division: Permanent, Movies, Tapes, Records, CDs
Size of Run: 100
Objective: To create an easily repositioned fixture to merchandise newly released CD titles in a minimum amount of floor space. By placing the unit in strategic locations, the intent is to attract customers not destined for the music department. The tower's quick-change sign channels allow a graphic tie-in with the artists featured and promotions from other media.

Client: Sony Pictures Entertainment, Culver City, Calif.
P-O-P Company: Phoenix Display, West Deptford, N.J.
Division: Temporary, Movies, Tapes, Records, CDs
Objective: The display utilizes the life-size presence of Tommy Lee Jones and Will Smith to capture the attention of consumers. It broadens the demographics by featuring an alien resting on the shoulders of the stars.

Client: Solitudes Ltd., Toronto
Producer: CDA South Inc., Atlanta
Marketing Objective: To provide an interactive display that showcases the CD product while allowing the customer to hear music selections prior to purchasing. The colors on the unit as well as the sounds coming from the unit create a soothing atmosphere. The fleck green paint gives the unit a natural-looking "tree" finish and promotes the nature theme of the CD's being merchandised.

Colorful Kid City II Unit Now Features Full-Motion Video, Stereo Sound

Product: "Bananas in Pajamas" video series, and bananas
Number of displays: 1,500
P-O-P companies: PolyGram Video (design of header), New York; Chiquita Banana North America (design of add-on header and dangler), Cincinnati; Ott Communications (printing of add-on header and dangler), Louisville, Ky.; Prestone Printing (printing of header), New York; Taurus Packaging and Display Corp. (design and manufacture of base), Cherry Hill, N.J.
Distribution: Regional supermarket chains nationwide
Introduction: September 1997

Client: Universal Pictures, Universal City, Calif.
Product Promoted: "The Lost World: Jurassic Park" movie
Marketing Objective: The graphics were used on floors in movie theater entrances and snack bars to promote the movie.
Producer: Trenmark, La Mirada, Calif.
Distribution: Movie theaters
Quantity: 2,600
Materials/Process: 3M floor graphics -- screen printed
Introduction: May 1997

Client: Blockbuster, Fort Lauderdale, Fla.
Products Promoted: Videos to rent and buy
Marketing Objective: To attract attention and draw consumers into the store.
Producer: Wace Photo Imaging, Orlando, Fla.
Distribution: Blockbuster Video stores
Quantity: 90,000
Materials/Process: Screen printing
Introduction: March 1997