Video

Client: Madison SquareGarden, New York
Products Promoted: Concerts, sporting events and theatrical productions
Marketing Objective: To publicize events and increase awareness at the box office to increase ticket sales.
Producer: Wace, The Imaging Network, New York Group, New York
Distribution: 24 windows in front of the box office
Materials/Process: 3M Scotch-print electrostatic digital output at 300DPI to 8671 perforated window vinyl with 8914 overlaminate
Introduction: September 1997

Client: Warner Home Video, Burbank, Calif.
P-O-P Company: RTC Industries Inc., Rolling Meadows, Ill.
Division: Permanent, Movies, Tapes, Records, CDs
Comments: The objective behind this display was to make it appealing to both children and adults. It accommodates changeable graphics in an area for new release features and seasonal promotions. The shelves were designed to prevent the videos from tumbling if the display was rocked, even when partially shopped down.

Client: Anderson Merchandisers, Amarillo, Texas
P-O-P Company: Thorco Industries Inc., Lamar, Mo.
Division: Permanent, Movies, Tapes, Records, CDs

Client: Turn Up The Music Inc., Kenilworth, N.J.
P-O-P Company: Taurus Packaging & Display Corp., Cherry Hill, N.J.
Division: Permanent, Movies, Tapes, Records, CDs

Client: Wunderman Cato Johnson, Chicago
P-O-P Company: C.D. Baird & Co., West Allis, Wis.
Division: Temporary, Movies, Tapes, Records, CDs
Comments: The display's two-sided, 3-D design, colorful graphics and the use of holographic diffraction material was eye-catching in stores. The standee was successful in increasing the number of MCI subscribers and the promotion was extended from one month to six months.

Client: Barnes & Noble, New York
P-O-P Company: Medallion, New York
Division: Permanent, Movies, Tapes, Records, CDs