Video

Client: Forefront Records, Franklin, Tenn.
Product Promoted: New CD by Rebecca St. James
Objective: The 24-inch-square inflatable CD case is part of a "launch package" distributed to record stores. It hangs from the ceiling above the Christian music section so the print of the artist's face draws attention.
Introduction: April 1999
Construction/Materials: 0.2mm PVC, I-beam construction, masonite top and bottom, four-color process printing
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: Holborne Co., Toronto
Products Promoted: Children's interactive CDs
Objective: The interactive music merchandiser is designed to attract children with its bright colors and unique shape. With a CD-ROM player installed, potential buyers can "try before they buy." When placed with an adult music merchandiser, a complete family of music can be showcased.
Introduction: March 1998
Construction/Materials: MDF board, tubing, metal
P-O-P Company: CDA Industries Inc., Scarborough, Ontario

Client: P.S. Professional, St. Petersburg, Fla.
Products Promoted: CDs
Objective: The upscale listening station offers a modern way to shop for CDs. Customers can locate a CD of their choice and use the headphones to "try before they buy."
Introduction: July 1998
Construction/Materials: Acrylic and 12-gauge steel
P-O-P Company: Lingo Manufacturing Co., Florence, Ky.

Client: Paramount Home Video, Los Angeles
Products Promoted: "The Rugrats Movie" and "CatDog" videos
Objective: To utilize the popularity and excitement surrounding "The Rugrats Movie" video release by concurrently promoting "CatDog" videos on the same display.
Introduction: March 1999
Construction/Materials: Corrugated
P-O-P Company: Chesapeake Display & Packaging, Winston-Salem, N.C.

Product: CNN News Group network
Number of displays: 325
P-O-P company: Clarion Marketing & Communications, Atlanta
Distribution: Best Buy stores
Introduction: November 1998
Duration: Temporary
Construction: Corrugate
Display set-up: Retail staff
CNN used this floorstand in Best Buy stores to promote its programs and showcase a sweepstakes.

Client: Warner Home Video, Burbank, Calif.
Distribution: Kmart and other mass merchants
Producer: Thomson-Leeds Company Inc., New York
Division: Permanent, Movies, Tapes, Records, CDs
Objectives: To position DVD as a high-tech product in a mass merchant environment and to distinguish this product from VHS. To design a floorstand with a small footprint that would hold a maximum number of SKUs.