Video

Brookdale Plastics, Plymouth, Minn., won an award for its Metacom Meijer's Music Station recently. It was recognized as the best in the heavy-gauge - thermoformed assembly category.
   The interactive unit was designed to enhance the sale of CDs and cassettes and features a touchscreen that enables the consumer to sample music from a variety of titles. The unit is further enhanced with backlit transparencies and metallized vacuum-formed parts.

Client: Forefront Records, Franklin, Tenn.
Product Promoted: New CD by Rebecca St. James
Objective: The 24-inch-square inflatable CD case is part of a "launch package" distributed to record stores. It hangs from the ceiling above the Christian music section so the print of the artist's face draws attention.
Introduction: April 1999
Construction/Materials: 0.2mm PVC, I-beam construction, masonite top and bottom, four-color process printing
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: Holborne Co., Toronto
Products Promoted: Children's interactive CDs
Objective: The interactive music merchandiser is designed to attract children with its bright colors and unique shape. With a CD-ROM player installed, potential buyers can "try before they buy." When placed with an adult music merchandiser, a complete family of music can be showcased.
Introduction: March 1998
Construction/Materials: MDF board, tubing, metal
P-O-P Company: CDA Industries Inc., Scarborough, Ontario

Client: Paramount Home Video, Los Angeles
Products Promoted: "The Rugrats Movie" and "CatDog" videos
Objective: To utilize the popularity and excitement surrounding "The Rugrats Movie" video release by concurrently promoting "CatDog" videos on the same display.
Introduction: March 1999
Construction/Materials: Corrugated
P-O-P Company: Chesapeake Display & Packaging, Winston-Salem, N.C.

Product: CNN News Group network
Number of displays: 325
P-O-P company: Clarion Marketing & Communications, Atlanta
Distribution: Best Buy stores
Introduction: November 1998
Duration: Temporary
Construction: Corrugate
Display set-up: Retail staff
CNN used this floorstand in Best Buy stores to promote its programs and showcase a sweepstakes.