Video

Retail Category: Consumer Electronics/Entertainment
Display Type: Account-Specific Display Programs
Producer: The Cornerstone Display Group Inc., San Fernando, Calif.
Client: Disney
Objective: The goal was to create a merchandising topper for existing Blockbuster Video merchandising fixtures. This topper would provide an area for the introduction of upcoming movie titles and seasonal promotions. After being placed, it was reported that it provided a permanent presence that allowed for the flexibility of interchangeable graphics.

Retail Channel: Mass Merchants
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: "Larry Boy and the Rumor Weed" Floorstand
Marketer: Lyrick Studios
Producer: Phoenix Display/International Paper, Thorofare, N.J.

Retail Channel: Supermarket/Grocery Non-Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Just The Hits Interactive Display
Marketer: Metacom Music
Producer: Meyers Printing, Minneapolis, Minn.

Retail Channel: Entertainment/Consumer Electronics
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: "Something About Mary" Video Merchandiser
Marketer: Twentieth Century Fox Home Entertainment
Producer: Smurfit-Stone Container Corp., Burbank, Calif.

Retail Channel: Entertainment/Consumer Electronics
Display Type: Permanent Freestanding Floor/Aisle
Campaign: "Galaxy Quest" Prepack
Marketer: DreamWorks, SKG Home Entertainment
Producer: Origin LLC, Burbank, Calif.

Product: Videotape rentals
P-O-P company: Norka Inc., Appleton, Wis.
Distribution: Video stores
Introduction: May 2000
Duration: Temporary
Construction: Polypropylene film, vinyl, paper stock
Display set-up: Retail staff
Rentrak Corp. is using a new polypropylene material that sticks to any surface (regardless of texture) to add more flexibility to its P-O-P materials.