Video

Product: ZII audio-cassette singles
P-O-P company: Polymatrix, Pittsfield, Mass, (base)
Distribution: Music stores
Introduction: January 1993
Duration: Permanent
Construction: Injection-molded plastic base; cardboard header
The ZII "boot" displays are free to retailers and come two to a box, which encourages its use in several locations in the store.

Product: Goldstar Video Corp. Cinema House vintage movies
Number of displays: 5,000
P-O-P company: Cameo Inc., Chicago
Distribution: Supermarkets and mass merchants
Introduction: May 1993
Duration: Temporary
Construction: Corrugated, wood (base)
The Hollywood of the 1940s served as the inspiration for the new corrugated display for Goldstar Video's Cinema House line of movie classics on videotape. The products are the firm's first venture outside of the children's market.

Product: Orion Home Video "Dances With Wolves" videotapes
Distribution: Specialty stores, mass merchants and video stores
Introduction: March 1993
Duration: Temporary
Construction: Corrugated
Dancing to the tune of seven Academy Awards and featuring Kevin Costner, the display for "Dances With Wolves" is bound to capture attention.

E and E Display Group
The Benson Music Group
Thermo-formed Plastics: Floorstands

Type: Pallet display
Product: Various video cassette titles
Client: Walt Disney Home Video
P-O-P company: Jefferson Smurfit Corp., Tri-Pak Division, Chicago
Construction: Heavy-weight corrugated cardboard with specialty gluing
Introduction: March 1992

Product: Buena Vista Home Video Alvin and the Chipmunks video cassettes
P-O-P company: Continental Graphics, Los Angeles
Distribution: Video stores
Introduction: August 1992
Duration: Promotional
Construction: Chipboard
A kid-friendly display promotes six new video-cassette titles for the fashion-conscious Chipmunks.

Product: Warner Brothers Pictures "Batman Returns" film release
P-O-P company: Ivy Hill Corp. (design and printing); Atlas Display Co. (laminating and die cutting); Poetic Justice (original concept), all of Los Angeles
Number of displays: 2,500
Distribution: Movie theaters
Introduction: May 1992
Duration: Promotional
Construction: SBS laminated to corrugated cardboard (background and base) and SBS laminated to Fome-Cor (die-cut figures)