Video

Product: "Mystery Men" movie
P-O-P company: LAgraphico.com, Burbank, Calif.
Distribution: Movie theaters
Introduction: May 1999
Duration: Temporary
Construction: Styrene, corrugated, fluorescent lights
Display set-up: Theater staff
Creative lighting was used to add dimension and generate consumer interest in the "Mystery Men" movie.

Rhino Records, Los Angeles, recently launched "Go Simpsonic With The Simpsons: More Original Music From The Television Series." The launch follows the successful sales of the first soundtrack, "Songs In The Key of Springfield," and features original songs, themes and under-score music. To spur sales of the new recording, the company created colorful P-O-P materials that accompanied the CD's launch in music retail stores and bookstores where music is sold.

Client: Lyrick Studios, Richardson, Texas
Products Promoted: Video and audio tapes, and DVDs
Objective: To create brand awareness and keep the Barney profile strong at retail. To take a leading role in bringing the DVD format to the marketplace for children's entertainment.
Introduction: October 1999
Construction/Materials: 200-pound corrugated, 24-point tagstock, three-color flexo, four-color litho, flashing lights
P-O-P Company: Phoenix Display, West Deptford, N.J.

Core Merchandising Ltd.
Northsound Music Group
Comments: The modular vacuum-formed pod and extrusion construction allowed for graphic areas while enabling multiple size configuration displays to be made from the same elements. Costs of the displays were reduced by 20% and the client obtained placement in non-traditional music stores. It effectively increased sales velocity in existing accounts by 15%.

Phoenix Display, a Company of International Paper
Walt Disney Records
Comments: This floorstand's design allows CDs to be stocked side-by-side as the centerpiece of the display, creating the illusion that Tarzan is peeking out. The ability to stock more than 120 CDs helped Disney break into Wal-Mart and Kmart stores with a display of this type for the first time. Four-color printing was used to bring to life the vibrant greens and browns predominant in Tarzan's jungle.

Product: CDs and cassettes
Number of displays: 800
P-O-P company: Brookdale Plastics, Minneapolis
Distribution: Mass merchants, drugstores and supermarket chains
Introduction: June 1999
Duration: Permanent
Construction: Molded plastic with electronic components
Display set-up: Retail staff
Metacom Music has created new interactive kiosks that replace its collection of nature sounds with mood music for the home.

Client: Big Idea Productions, Nashville, Tenn.
Products Promoted: CDs, videotapes, apparel, stationery, gift items, plush characters
Objective: To create a store-within-a-store concept shop for the client's Veggie Tales product line. Also, to generate incremental sales for the brand and draw consumer attention to the line through this integrated environment. Finally, to reinforce brand identity and stimulate excitement for the entire brand franchise.
Introduction: November 1999