Video

Product: "Fortress" videotapes
Number of displays: 10,000
P-O-P company: Chesapeake Display & Packaging Co., Winston-Salem, N.C.
Distribution: Video retailers
Introduction: January 1994
Duration: Temporary
Construction: 200-pound E-flute corrugated; laminated kraft paperboard
The standee for the video release of "Fortress" was designed by Live Home Video's in-house art staff.

Product: "Coneheads" videotapes
P-O-P company: Carole Urie and Associates, Corona del Mar, Calif. (light box); Fleetwood Container, Vernon, Calif. (standee)
Distribution: Video stores
Introduction: January 1994
Duration: Temporary (standee and insert); permanent (light box)
Construction: Corrugated (standee); vacuum-formed styrene (light box)
A light box from Paramount Home Video promotes the release of "Coneheads" on video, but will be used for future releases as well.

The Little Engine That Could Merchandiser
Great Northern Corp.

Product: Vidmark Entertainment "Dead Alive" videotapes
Number of displays: 10,000
P-O-P company: Justman Packaging, City of Commerce, Calif.
Distribution: Video stores
Introduction: October 1993
Duration: Promotional
Construction: Die-cut corrugated with four-color litho label
Horror-film fans and retailers will be doubly appalled with the "Dead Alive" videotape and its candy-dispenser display that is just as shocking.

Product: Orion Home Video "RoboCop" and "RoboCop 2" home videos
Distribution: Video stores, mass merchants and chain drug stores
Introduction: August 1993
Duration: Temporary
Construction: Corrugated
Although it appeared in stores earlier in the year, the display for "RoboCop" videos is expected to remain on patrol in stores through the Christmas selling season.

Client: Word Inc.
Producer: The United Group