Video

Core Merchandising Ltd.
Northsound Music Group
Comments: The modular vacuum-formed pod and extrusion construction allowed for graphic areas while enabling multiple size configuration displays to be made from the same elements. Costs of the displays were reduced by 20% and the client obtained placement in non-traditional music stores. It effectively increased sales velocity in existing accounts by 15%.

Phoenix Display, a Company of International Paper
Walt Disney Records
Comments: This floorstand's design allows CDs to be stocked side-by-side as the centerpiece of the display, creating the illusion that Tarzan is peeking out. The ability to stock more than 120 CDs helped Disney break into Wal-Mart and Kmart stores with a display of this type for the first time. Four-color printing was used to bring to life the vibrant greens and browns predominant in Tarzan's jungle.

Client: Valley Media, Woodland, Calif.
Products Promoted: Videotapes
Objective: To create a brightly colored Halloween graphic facade that would make this display visible to the consumer and increase distribution of themed videos.
Introduction: September 1999
Construction/Materials: Corrugated; one-color flexo print (base); three-color flexo print (facade)
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Word Entertainment, Nashville, Tenn.
Products Promoted: Everland Music audio and video product line
Marketing Strategy: A touchscreen monitor and high-quality stereo speakers spur consumer interaction with the kiosk. A high-speed modem combines with state-of-the-art software to facilitate online incremental updates. Consumers can sample both video and audio products in a dynamic setting.
Introduction: November 1999
Number of Displays: 350
Distribution: Christian retail stores nationwide

Everland's Kid City 2000 Kiosk is on the Launchpad

Client: Goodtimes Home Video, New York
Products Promoted: Videotapes
Objective: To design a bright, eye-catching display with Halloween-themed graphics that would hold a large quantity of videotapes. The display is shoppable from both sides.
Introduction: September 1999
Construction/Materials: Corrugated, pre-printed base and trays; four-color litho on pressure-sensitive stock (graphic panels and shelf strips)
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Virtual Images, San Bernardino, Calif.
Product Promoted: "Tomorrow Never Dies" video
Objective: To create awareness of the movie on videocassette.
Construction/Materials: Mouse/counter pad -- .030-point lenticular mounted to 1/8-inch Kushon rubber, then die cut. Wobbler card --.030-point lenticular, die cut.
P-O-P Company: Graphic Converting, Niles, Ill.

Client: Good Times Home Video, New York
Products Promoted: Various videos
Objective: To introduce the Hollywood Video Values campaign in Kmart stores.
Introduction: June 1999
Number of Displays: 5,000
Construction/Materials: Corrugated
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.