Video

Product: Goldstar Video Corp. Educational video tapes
Number of displays: 7,500-10,000
P-O-P company: Corr Pak, Chicago
Distribution: Supermarkets
Introduction: January 1992
Duration: Promotional
Construction: Corrugated cardboard
Goldstar Video ships its schoolhouse display with product, but a changing header card keeps the display up to date with the rotating stock.

Product: Home videos
Number of displays: 25,000
P-O-P company: Fleetwood Container & Display, Vernon, Calif.
Distribution: Video stores
Introduction: February 1992
Duration: Promotional
Construction: Direct-print corrugated cardboard and litho
A three-side display from Paramount Home Video can be used in the open, or can be placed against a wall, and is designed to promote several titles at the same time.

Product: Disney Video Classics
P-O-P company: Disney Promotional Products, Burbank, Calif.
Distribution: Video rental stores
Introduction: November 1991
Duration: Permanent
Construction: Plastic
Mickey Mouse clocks, distributed to promote Walt Disney's "Wild Hearts Can't Be Broken," are intended to establish a Disney section in video stores.