Toy, Hobby, & Games

Mattel's Hot Wheels ran bulk-purchase incentives awarding exclusive collector’s edition cars at Target, Kroger and Walmart this fall.

Walmart and Target tied in to the Sept. 29 theatrical release of Paramount Pictures' "Paw Patrol: The Mighty Movie" with exclusive toy releases.

As part of WHP Global's plan to resurrect Toys R Us in the U.S. and expand its physical footprint across the globe, this store will open in November and launch interactive experiences and vendor product demos in 2024.