Nintendo Game Boy Units
Product: Play It Loud Game Boy units
P-O-P company: Flair Communications, San Francisco
Distribution: Video game retailers
Introduction: May 1995
Duration: Temporary
Construction: Laminated paper and cardboard
Nintendo's "Made In The Shade" promotion for its Play It Loud line of color Game Boy games used several P-O-P pieces to tout the free "Terminator" style sunglasses packed with each product.