Toy, Hobby, & Games

Client: K'NEX Industries, Hatfield, Pa.
Size of Run: 500
Producer: Taurus Display Corp., Cherry Hill, N.J.
Division: Temporary, Toys and Accessories
Comments: K'NEX felt that the product packaging for its monster truck toy couldn't convey the size and complexity of the actual product, so this glorifier highlights a sample toy with complementary graphics and text.

Product: Xbox video game
P-O-P company: Creative Displayworks Corp., Vaughan, Ontario
Introduction: November 2001
Duration: Semipermanent
Construction: Wood, metal, plastics
Display set-up: Third-party installation company
This poster holder utilizes an extruded snap-lock frame that allows the advertising posters to be easily changed.

Product: Xbox video game
P-O-P company: Creative Displayworks Corp., Vaughan, Ontario
Introduction: November 2001
Duration: Semipermanent
Construction: Wood, metal, plastics
Display set-up: Third-party installation company
This endcap merchandiser for Microsoft Canada helped introduce the company's Xbox game console to Canadian markets. The company adapted pieces created earlier for the American market to work effectively.

Client: Scholastic Book Fairs, Lake Mary, Fla.
Comments: Scholastic is testing these wire racks in its traveling book fairs for schools located in Texas and the southeastern United States. The racks merchandise "Teacher's Pets" plush toys that unzip to reveal books of trivia, jokes, games and puzzles.
Introduction: Spring 2002
Size of Run: 500
Construction/Materials: Powder-coated wire, four-color graphics
Distribution: Texas and southeastern U.S.
P-O-P Company: Medallion, New York

This poster, lanyard and mobile introduced a trading card expansion set based on the game of Quidditch, a sport Harry Potter and his friends play while flying high on their broomsticks.
Producer: Allied Printers, Seattle (poster); Bensussen Deutsch & Associates, Woodinville, Wash. (lanyards)

Daunte Culpepper standee creates awareness for new card game category