Toy, Hobby, & Games

Client: Disney Consumer Products Global Toys, Burbank, Calif.
Introduction: August 2002
Number of displays: 700
Distribution: Toys "R" Us stores
Construction/Materials: Plastic, metal, chipboard, screenprinting
P-O-P company: Diam International, Woodside, N.Y.
Comments: Disney licensed its Disney Princess brand to a variety of toy manufacturers, including Hasbro, Mattel, Creative Design and Hauck, and created supporting P-O-P materials to create a destination area for the brand in Toys "R" Us stores.

HIT Entertainment gets maximum value for its display dollar by sticking to efficient designs that keep the retailer's needs in focus.

Client: Fisher-Price, East Aurora, N.Y.
Size of Run: 750
Producer: Darko Inc., Twinsburg, Ohio
Division: Permanent, Toys and Accessories
Comments: This interactive display for Toys "R" Us demonstrates how the colt included with the toy set whinnies as members of the family come near. A sliding lever moves the girl close to the colt to trigger the response.

Client: Fisher-Price, East Aurora, N.Y.
Division: Permanent, Toys and Accessories
Producer: Darko Inc., Twinsburg, Ohio

Client: Lego Systems Inc., Enfield, Conn.
Size of Run: 780
Producer: MBH Presentations Inc., South Plainfield, N.J.
Division: Temporary, Sales Promotion: National
Comments: This vacuum-formed countertop display served both as a display and a sweepstakes entry box for a contest exclusive to Toys "R" Us stores. The displays were featured on Lego "Harry Potter" endcaps for a 2-1/2 month period.

Client: K'NEX Industries, Hatfield, Pa.
Size of Run: 500
Producer: Taurus Display Corp., Cherry Hill, N.J.
Division: Temporary, Toys and Accessories
Comments: K'NEX felt that the product packaging for its monster truck toy couldn't convey the size and complexity of the actual product, so this glorifier highlights a sample toy with complementary graphics and text.