Toy, Hobby, & Games

Product: Play It Loud Game Boy units
P-O-P company: Flair Communications, San Francisco
Distribution: Video game retailers
Introduction: May 1995
Duration: Temporary
Construction: Laminated paper and cardboard
Nintendo's "Made In The Shade" promotion for its Play It Loud line of color Game Boy games used several P-O-P pieces to tout the free "Terminator" style sunglasses packed with each product.

Client: Mattel Toys
P-O-P company: White Plus, El Segundo, Calif.

Client: Sega of America
Producer: RTC Industries; Rolling Meadows, Ill.
Category: Rotationally/Blow-Molded Plastic Counter, Shelf or Table Unit
Comments: Due to the interactive nature of the display, as well as the young age of Pico's target market, the display had to protect the product and the 13-inch monitor. By rotationally molding three main components and employing Pico's bright colors, an inviting -- as well as durable -- environment was created.

Product: Chalkworks art kit
Number of displays: 2,000
P-O-P company: Rapid Mounting & Finishing Co., Chicago
Distribution: Toy stores, mass merchants
Introduction: March 1995
Duration: Semipermanent
Construction: Chipboard (frame, backing, easel); battery
This dissolve display proved more convenient than video for Cadaco and retailers. It shows how easily the company's Chalkworks product cleans up.