Toy, Hobby, & Games

Retail Category: Electronics/Entertainment
Display Type: Permanent Signage
Client: Nintendo of America Inc., Redmond, Wash.
Producer: Array Marketing Group, Los Angeles, KCS Industries Division
Size of Run: 260
Comments: To add a dynamic visual within a competitive retail environment, this GameCube sign layered a screenprinted background and argon neon to enhance the "GameCube" copy. The cube logo is printed on PETG and backlit with an argon tube.

Countertop displays and floorstands built around five-speaker audio systems were produced for the Xbox launch. The company has also partnered with Bose Corp. to demonstrate Xbox's Dolby Surround Sound capabilities along with Bose speaker systems starting this fall.
Producer: Design Phase, Northbrook, Ill.

HIT Entertainment gets maximum value for its display dollar by sticking to efficient designs that keep the retailer's needs in focus.

Client: K'NEX Industries, Hatfield, Pa.
Size of Run: 1,000
Producer: Taurus Display Corp., Cherry Hill, N.J.
Division: Semi-Permanent, Toys and Accessories
Comments: The shelf glorifier draws attention by making the actual sounds of the roller coaster toy. The bright graphics and LED lights add to the excitement.

Client: Microsoft Corp., Redmond, Wash.
Size of Run: 1,855
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Temporary, Entertainment: Non-Interactive, Non-Motion, Non-Illuminated
Comments: The can on this floorstand features four-color litho printing on a curved sheet of prismatic film that adds an otherwordly "alien" effect. Multiple lug-ons provide added dimension.

Client: Fisher-Price, East Aurora, N.Y.
Size of Run: 750
Producer: Darko Inc., Twinsburg, Ohio
Division: Permanent, Toys and Accessories
Comments: This interactive display for Toys "R" Us demonstrates how the colt included with the toy set whinnies as members of the family come near. A sliding lever moves the girl close to the colt to trigger the response.