Toy, Hobby, & Games

Retail Category: Electronics/Entertainment
Display Type: Permanent Signage
Client: Nintendo of America Inc., Redmond, Wash.
Producer: Array Marketing Group, Los Angeles, KCS Industries Division
Size of Run: 260
Comments: To add a dynamic visual within a competitive retail environment, this GameCube sign layered a screenprinted background and argon neon to enhance the "GameCube" copy. The cube logo is printed on PETG and backlit with an argon tube.

Countertop displays and floorstands built around five-speaker audio systems were produced for the Xbox launch. The company has also partnered with Bose Corp. to demonstrate Xbox's Dolby Surround Sound capabilities along with Bose speaker systems starting this fall.
Producer: Design Phase, Northbrook, Ill.

Client: Disney Consumer Products Global Toys, Burbank, Calif.
Introduction: August 2002
Number of displays: 700
Distribution: Toys "R" Us stores
Construction/Materials: Plastic, metal, chipboard, screenprinting
P-O-P company: Diam International, Woodside, N.Y.
Comments: Disney licensed its Disney Princess brand to a variety of toy manufacturers, including Hasbro, Mattel, Creative Design and Hauck, and created supporting P-O-P materials to create a destination area for the brand in Toys "R" Us stores.

A profile of Microsoft's Bill Brownell

Retail Category: Electronics/Entertainment
Display Type: Freestanding: Temporary
Client: Microsoft Corp., Redmond, Wash.
Producer: IDL Merchandising Solutions, Pittsburgh
Size of Run: 1,680
Comments: Stimulating litho-printed graphics attracted customers to this display, while its use of corrugated with custom liner kept costs within budget.

Permanent signage for Xbox includes these neon and backlit signs.
Producer: Everbrite Inc., Greenfield, Wis.