Toy, Hobby, & Games

Retail Category: Electronics/Entertainment
Display Type: Freestanding: Temporary
Client: Microsoft Corp., Redmond, Wash.
Producer: IDL Merchandising Solutions, Pittsburgh
Size of Run: 1,680
Comments: Stimulating litho-printed graphics attracted customers to this display, while its use of corrugated with custom liner kept costs within budget.

Permanent signage for Xbox includes these neon and backlit signs.
Producer: Everbrite Inc., Greenfield, Wis.

HIT Entertainment gets maximum value for its display dollar by sticking to efficient designs that keep the retailer's needs in focus.

Client: Lego Systems Inc., Enfield, Conn.
Size of Run: 780
Producer: MBH Presentations Inc., South Plainfield, N.J.
Division: Temporary, Sales Promotion: National
Comments: This vacuum-formed countertop display served both as a display and a sweepstakes entry box for a contest exclusive to Toys "R" Us stores. The displays were featured on Lego "Harry Potter" endcaps for a 2-1/2 month period.

Client: K'NEX Industries, Hatfield, Pa.
Size of Run: 500
Producer: Taurus Display Corp., Cherry Hill, N.J.
Division: Temporary, Toys and Accessories
Comments: K'NEX felt that the product packaging for its monster truck toy couldn't convey the size and complexity of the actual product, so this glorifier highlights a sample toy with complementary graphics and text.