Pay to Play Toy marketers serve several masters and face difficult issues when addressing P-O-P, such as building relationships with retailers and negotiating retail display allowances. SPY Fox 2' Release No Longer Top Secret, Thanks to Marketing Campaign Toys 'R' Us Canada Tests Teen 'Zone' Learning Curve Introduces Interactive Display Star Wars P-O-P Unveiled Amid Secrecy, Anticipation Binary Arts Debuts Spinner Rack Lego Optimizes Merchandising Systems Sears Rolls Out "Bug's Life" Merchandiser Caryco Magnets Puts Barbie Fashion Magnets on Display Magnetic Poetry Relies on Interactivity to Sell Products First Previous 35 36 37 38 39 Next Last