Toy, Hobby, & Games

WHP Global has signed a long-term license agreement to open 30 new branded experiences inside WHSmith stores this summer.

Licensed merchandise tied to the releases of films "Trolls Band Together," "Wish" and "Aquaman and the Lost Kingdom" recently enjoyed the spotlight at Walmart stores.

Retail media activity from Hershey, Sony and Google at U.S. and U.K. retailers are among the winners highlighted in an infographic from Pathmatics.

Mattel's Hot Wheels ran bulk-purchase incentives awarding exclusive collector’s edition cars at Target, Kroger and Walmart this fall.

As part of WHP Global's plan to resurrect Toys R Us in the U.S. and expand its physical footprint across the globe, this store will open in November and launch interactive experiences and vendor product demos in 2024.

Report says Millennials are expected to lead spending this year, particularly online, as '90s nostalgia continues to grow in popularity and find its place in today’s pop culture trends.

The debut of a digital game will kickstart a global marketing campaign to relaunch the iconic collectibles from the toy brand.

Parent company will open as many as 24 Toys R Us flagship stores across the U.S. beginning in 2024 and also launch stores specially designed for airports and cruise ships.

After 35 years, the Connecticut-based toy maker will open its first brick-and-mortar store to spotlight its screen-free, sustainable toys ahead of the holidays.

The retailer's parent company also launched a new Canadian home and decor retail brand called Rooms + Spaces, which includes 1,500-2,500-square-foot Toys R Us store-within-a-store concepts.