Tobacco

Client: The Promotions Factory, Melbourne, Australia
Products Promoted: Marlboro cigarettes
Objective: The Marlboro chevron is highlighted in the center of this neon sign to draw attention at retail locations.
Introduction: April 1998
Construction/Materials: Molded metal casing, circular neon tube recessed behind the front cover, precision quartz crystal clock
P-O-P Company: Sunlite Technologies Ltd., Fort Lauderdale, Fla.

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Doral cigarettes
Objective: The strategy was to deliver the value proposition of the Doral brand with an innovative concept shop environment in Cigarette Tobacco Stores nationwide.
Introduction: March 1998
Construction/Materials: Laminated MDF; vacuum-formed, extruded and fabricated styrene; fabricated wire, litho-printed tag and transparencies; fluorescent and incandescent illumination
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Camel and Doral cigarettes
Objective: The ceiling logo signs are designed to break through the visual clutter at retail. They offer versatility of placement over merchandisers, near windows and in mid-store locations.
Introduction: 1998
Construction/Materials: Laminated MDF; vacuum-formed, extruded and fabricated styrene; fabricated wire; litho-printed tag and transparencies; fluorescent and incandescent illumination

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Cigarettes in cartons
Objective: The carton pusher system permits constant full-face merchandising of cigarette cartons for maximum brand exposure. It also promotes impulse sales.
Introduction: June 1998
Construction/Materials: Injection-molded plastic
P-O-P Company: RTC Industries Inc., Rolling Meadows, Ill.

Client: Clark Refining and Marketing Inc., Glen Ellyn, Ill.
Products Promoted: Light House Program for Cigarette Tobacco Stores
Objective: The introduction of Light House was a new venture into tobacco merchandising for the client. The fixtures feature a contemporary look and modular design for maximum flexibility of product and promotional assortment.
Introduction: 1998
Construction/Materials: Wood laminated fixtures with matte aluminum trim and illuminated headers
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: HavaTampa Inc., Mango, Fla.
Products Promoted: Cigars
Objective: The display is intended to help gain greater distribution in supermarket chains, convenience stores, mass merchants and drugstores nationwide. The flexible design allows the display to be set up in various configurations.
Introduction: May 1999
Construction/Materials: Injection-molded trays, side supports and center supports
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Villazon & Co., New York
Products Promoted: Cigars
Objective: The posters, window sheets, easel-back signs, postcards and shelf talkers were designed to offer comprehensive support for the new line. Since the cigars were "limited editions," the P-O-P support made consumers aware of the availability.
Introduction: September 1998
Construction/Materials: Corrugated and paperboard
P-O-P Company: SJI Associates Inc., New York

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Cigarettes
Objective: The client wanted a unique structure that could display 20 packs of cigarettes and could be easily modified to present different brand graphics, product features and ad campaigns. It was designed to obtain high levels of retail placement at "prime" counter locations.
Introduction: December 1998
Construction/Materials: Die-cut, litho-mounted, E-flute corrugated; SBS dangler card and plastic strip

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: Visual Marketing Inc., Chicago
Marketing Objective: To make the product available, visible and to provide brand advertising while re-establishing the Camel brand among smokers between the ages of 21 and 24.