Tobacco

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Camel cigarettes
Objective: The display supported the introduction of new Camel graphics in convenience stores and other outlets. It was easy to set up and its small footprint helped gain high levels of retail placement on counters.
Introduction: September 1998
Construction/Materials: Die-cut, litho-laminated E-flute corrugated; die-cut SBS 3-D lug-ons with foam tape
P-O-P Company: Chesapeake Display & Packaging Inc., Winston-Salem, N.C.

As regulations restrict options, tobacco companies are fine-tuning their efforts to maximize their P-O-P programs

Client: U.S. Tobacco, Greenwich, Conn.
Products Promoted: Skoal smokeless tobacco
Objective: The client wanted a graphically exciting counter unit that could be used on top of a permanent store merchandiser or as an independent unit. The individual containers needed to automatically feed into position each time one was removed.
Introduction: January 1999
Construction/Materials: Styrene, vacuum-formed channel insert with four-color process litho on E-flute corrugated
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: The Promotions Factory, Melbourne, Australia
Products Promoted: Marlboro cigarettes
Objective: The Marlboro chevron is highlighted in the center of this neon sign to draw attention at retail locations.
Introduction: April 1998
Construction/Materials: Molded metal casing, circular neon tube recessed behind the front cover, precision quartz crystal clock
P-O-P Company: Sunlite Technologies Ltd., Fort Lauderdale, Fla.

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Doral cigarettes
Objective: The strategy was to deliver the value proposition of the Doral brand with an innovative concept shop environment in Cigarette Tobacco Stores nationwide.
Introduction: March 1998
Construction/Materials: Laminated MDF; vacuum-formed, extruded and fabricated styrene; fabricated wire, litho-printed tag and transparencies; fluorescent and incandescent illumination
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Camel and Doral cigarettes
Objective: The ceiling logo signs are designed to break through the visual clutter at retail. They offer versatility of placement over merchandisers, near windows and in mid-store locations.
Introduction: 1998
Construction/Materials: Laminated MDF; vacuum-formed, extruded and fabricated styrene; fabricated wire; litho-printed tag and transparencies; fluorescent and incandescent illumination

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Cigarettes in cartons
Objective: The carton pusher system permits constant full-face merchandising of cigarette cartons for maximum brand exposure. It also promotes impulse sales.
Introduction: June 1998
Construction/Materials: Injection-molded plastic
P-O-P Company: RTC Industries Inc., Rolling Meadows, Ill.

Client: Clark Refining and Marketing Inc., Glen Ellyn, Ill.
Products Promoted: Light House Program for Cigarette Tobacco Stores
Objective: The introduction of Light House was a new venture into tobacco merchandising for the client. The fixtures feature a contemporary look and modular design for maximum flexibility of product and promotional assortment.
Introduction: 1998
Construction/Materials: Wood laminated fixtures with matte aluminum trim and illuminated headers
P-O-P Company: Trans World Marketing, East Rutherford, N.J.