Tobacco

Product: Philip Morris Co. Marlboro cigarettes
Number of displays: 3,800
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Convenience, grocery and liquor stores and tobacco shops
Introduction: June 1995
Duration: Permanent
Construction: Polycarbonate, Sintra, styrene, neon
Philip Morris' backlit sunset neon sign for Marlboro cigarettes was developed to attract the attention of outdoorsmen and nature lovers and draw them to the brand.

Product: Philip Morris Co. Marlboro cigarettes
Number of displays: 900
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Convenience stores, liquor stores, gas stations
Introduction: June 1995
Duration: Permanent
Construction: Polycarbonate; vinyl; aluminum
Marlboro's Illuminated Cigarette Pack display is used as an outdoor sign to attract customers from long distances. The illuminated cigarette pack is usually mounted on a 13-foot pole.

Client: R.J. Reynolds Tobacco Co.
P-O-P company: H. King & Associates, Bensenville, Ill.

Client: R.J. Reynolds Tobacco Co.
P-O-P company: Fallon Luminous Products Corp., Spartanburg, S.C.

Client: R.J. Reynolds Tobacco Co.
P-O-P company: Chesapeake Display & Packaging Co., Winston-Salem, N.C.

Client: R.J. Reynolds Tobacco Co.
P-O-P company: Decision Point Marketing