Tobacco

Merchandising Transforms Drugstores Into Destination Stops

Client: U.S. Tobacco, Greenwich, Conn.
Products Promoted: Skoal smokeless tobacco
Objective: The client wanted a graphically exciting counter unit that could be used on top of a permanent store merchandiser or as an independent unit. The individual containers needed to automatically feed into position each time one was removed.
Introduction: January 1999
Construction/Materials: Styrene, vacuum-formed channel insert with four-color process litho on E-flute corrugated
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: The Promotions Factory, Melbourne, Australia
Products Promoted: Marlboro cigarettes
Objective: The Marlboro chevron is highlighted in the center of this neon sign to draw attention at retail locations.
Introduction: April 1998
Construction/Materials: Molded metal casing, circular neon tube recessed behind the front cover, precision quartz crystal clock
P-O-P Company: Sunlite Technologies Ltd., Fort Lauderdale, Fla.

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Doral cigarettes
Objective: The strategy was to deliver the value proposition of the Doral brand with an innovative concept shop environment in Cigarette Tobacco Stores nationwide.
Introduction: March 1998
Construction/Materials: Laminated MDF; vacuum-formed, extruded and fabricated styrene; fabricated wire, litho-printed tag and transparencies; fluorescent and incandescent illumination
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Camel and Doral cigarettes
Objective: The ceiling logo signs are designed to break through the visual clutter at retail. They offer versatility of placement over merchandisers, near windows and in mid-store locations.
Introduction: 1998
Construction/Materials: Laminated MDF; vacuum-formed, extruded and fabricated styrene; fabricated wire; litho-printed tag and transparencies; fluorescent and incandescent illumination

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Cigarettes in cartons
Objective: The carton pusher system permits constant full-face merchandising of cigarette cartons for maximum brand exposure. It also promotes impulse sales.
Introduction: June 1998
Construction/Materials: Injection-molded plastic
P-O-P Company: RTC Industries Inc., Rolling Meadows, Ill.