Tobacco

KCS Industries Inc.
R.J. Reynolds Tobacco Co.
Multiple Materials: Wall Units

R.J. Reynolds Winston Fiberoptic Display
Fiberoptic Lighting Inc.

Type: Counter unit
Product: Skoal chewing tobacco
Client: U.S. Tobacco
P-O-P company: Phoenix Display & Packaging Corp., West Deptford, N.J.
Construction: SBS; two-color laminated to single-face corrugated cardboard and film laminate coating
Introduction: October 1992
Comments: The use of SBS laminated to single-face corrugated cardboard with film laminate coating removed any fluting or exposed edges and gave the unit a semi-permanent appearance.

Client: R.J. Reynolds Tobacco Co.
Producer: Shannen Promotions Inc.

Client: R.J. Reynolds Tobacco Co.
Producer: Shannon Promotions Inc.

Client: R.J. Reynolds Tobacco Co.
Producer: Shannen Promotions Inc.

Product: Cigarettes
P-O-P company: Display Systems Inc., Maspeth, N.Y.
Number of displays: 1,000 domestic, over 10,000 international
Average unit cost: $70
Distribution: Convenience stores, gas/convenience stores, smaller square-footage outlets
Introduction: June 1991
Duration: Permanent
Construction: Styrene and K-resin
Designed by its international group, the Philip Morris counter merchandiser has been a hit in the United States.