Tobacco

Product: Philip Morris Collectors Choice Cigarettes
Number of displays: 600 headers; 2,000 counter displays
P-O-P company: Marinelli Communications, package design group, New York (Penta-Pack); Leo Burnett Co., Chicago (headers and displays)
Distribution: Gift, specialty tobacco and airport shops
Introduction: October 1991
Duration: Semi-permanent
Construction: Vacuum-formed Lexan sheet (Penta-Pack); lithographed cardboard (headers)

Advertiser: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: KCS Industries, Milwaukee, Wis.
Objective: To emphasize the new packaging and fun brand image that R.J.R. has developed around the character "Joe, the Smooth Character." In 1991, a new Camel package, the flip-top box, was introduced, and a musical group of camel characters was created to accompany Joe on the piano. The group is called the Hard Pack.

Advertiser: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: Shannen Promotions Inc., New York
Objective: To secure placement in high-traffic, high-volume upscale locations such as airports and hotels, and provide optimum access for trial. Also, to effectively maximize the use of counter space in those targeted locations.