Tobacco

Client: RJ Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: Chesapeake Display & Packaging Inc., Winston-Salem, N.C.
Marketing Objective: The countertop display was designed to introduce the new Salem Slide-Box packaging and graphics with both buy-one, get-one-free and cents-off pack promotions.

Client: British American Tobacco Co., Ohain, Belgium
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.
Division: Permanent, Cigarettes - Illuminated
Size of Run: 106
Objective: To increase brand identification in an arena where smoking is not prohibited. Because fiberoptics are bright and incorporate light and motion, this unit is effective in increasing brand identification.

Product: Cigarettes
Client: Horizon
Producer: Mason Duflex, Australia
Material: Corrugated with offset printing

Client: Brown & Williamson Tobacco Corp., Louisville, Ky.
Producer: Robert Nielsen & Associates Ltd., Rolling Meadows, Ill.
Marketing Objective: The client wanted to create a highly visible focal point from which to highlight the product logo and reflect the brand image and the theme of "An American Original." The unit has received overwhelming acceptance and numerous requests for additional units, according to the entrant.

Client: Brown & Williamson Tobacco Corp., Louisville, Ky.
Producer: Robert Nielsen & Associates Ltd., Rolling Meadows, Ill.
Marketing Objective: To create an item that would support a promotional campaign that focuses on bars and nightclubs. It was to be consistent with the graphic icon of the brand logo and reflective of the theme of "An American Original." One hundred percent of the units have been placed at retail with more on reorder.

Client: Brown & Williamson Tobacco Co., Louisville, Ky.
P-O-P Company: Stout Marketing, St. Louis
Division: Permanent, Cigarettes - Non-Illuminated

Client: Bastos, Ohain, Belgium
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.
Division: Permanent, Cigarettes-Illuminated
Comments: This sign was designed for discos and retail environments in Belgium where cigarettes are sold. The sign draws attention to the brand name of the Norman Young Tobacco Co. It is made of metal, plastic, a halogen lamp, fiberoptics and synchronous motors.