Tobacco

Client: R.J. Reynolds International, Miami, Fla.
Distribution: Tobacco retailers
Size of Run: 250
Producer: Heritage Sign & Display, Nesquehoning, Pa.
Division: Permanent, Signage

Client: U.S. Tobacco Co.
Producer: Henschel-Steinau Inc.
Comments: The overall design of the unit gave it a sleek look. The backer gave it a second way to be merchandised, which greatly increased sales. The unit was shipped assembled to the factory and was designed to load automatically, which maximized packing efficiency.

Client: Philip Morris
Producer: Thomson-Leeds Company Inc.
Comments: This display was designed to take up a limited amount of floor space and be flexible enough to hold cartons and packs of cigarettes. The unit was flexible enough to hold the product assortment each retailer wanted, and was easy to stock and inventory.

Client: Brown & Williamson Tobacco
Producer: Robert Nielsen & Associates Ltd.
Comments: As tobacco advertising has become more restricted, it became even more important for Kool to use retail windows as a billboard. Viewed at night, this sign outshines anything in the store.

Thomson-Leeds Company Inc.
Philip Morris
Comments: The display for Parliament cigarettes was made to hold 10 packs of cigarettes in an elegant manner, consistent with the brand image. A series of metal clamps were developed so that the display could be hung from overhead fixtures or attached to fixture shelving. Primary placement on counters accounted for the majority of installations, but the flexibility for use in other store locations made this unit even more impactful as a merchandising vehicle.

Advertising Display Co. (ADC)
Brown & Williamson Tobacco
Comments: This unit incorporates Kool's racing imagery and displays the tins standing up for full visual impact. More than 160,000 wedge-shaped, compact countertop units were shipped to domestic retail locations and all were placed.