Tobacco

A Profile of Cathy L. Barclay, Senior Manager Trade Marketing Materials Development & Logistics, Brown & Williamson Tobacco Corp.

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Cigarettes
Objective: The client wanted a unique structure that could display 20 packs of cigarettes and could be easily modified to present different brand graphics, product features and ad campaigns. It was designed to obtain high levels of retail placement at "prime" counter locations.
Introduction: December 1998
Construction/Materials: Die-cut, litho-mounted, E-flute corrugated; SBS dangler card and plastic strip

Client: Philip Morris Cos., New York
Products Promoted: Cigarettes
Objective: LogoHandles provide brand reinforcement. Shoppers are literally pushing or pulling on a "pack" or "carton" of cigarettes when they enter and exit a store.
Construction/Materials: Lucite
P-O-P Company: exclusive door handles inc., Dallas

Client: General Cigar Corp., Bloomfield, Conn.
Products Promoted: Full line of cigars
Objective: The client wanted a low-cost, prepacked shipper unit that would be easy to set up at retail. With this unit, all the retailer needed to do was cut the outside tape, roll the cover over the unit and tuck it under.
Introduction: February 1998
Construction/Materials: Corrugated E-flute with four-color direct print, die cut
P-O-P Company: Smurfit-Stone Display Group, Richmond, Va.