Tobacco

Restrictive buydown agreements are creating more tension in a category already limited to marketing its products on one battleground -- the retail environment

Client: Davidoff of Geneva, Stamford, Conn.,
Number of displays: 57
Construction: Laminated particleboard, glass
Distribution: United States and Switzerland
P-O-P company: Trinity LLC, Metuchen, N.J.
Comments: This prominent particleboard and glass fixture for Davidoff tobacco accessories has a high-end look and feel which complements the high-end nature of the product.

Client: Davidoff of Geneva, Stamford, Conn.
Introduction: May 2002
Number of displays: 1,000
Construction: Sheet metal, wire
Distribution: Small smoke shops and tobacconists nationwide
P-O-P company: Eastern Display Group, Providence, R.I.
Comment: Functional and attractive, this metal and wire display introduced the new Avo Puritos line of small cigars at retail.

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Introduction: April 2003
Size of run: 24,000
Materials/processes used: Vacuum-formed plastic, process-printed label, hotstamped tray tagline
Producer: Rand Display International Inc., Teaneck, N.J.
Comments: Part of a multi-display rollout that introduced a new positioning and look for the Salem brand.