Tobacco

Retail Category: C-stores
Display Type: Permanent Signage
Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: Array Marketing Group, Los Angeles, KCS Industries Division
Size of Run: 1,000
Comments: The design goal was to provide the retailer with a quality sign to gain high visibility placement in-store. With seven colors screenprinted on the face of the sign and a double fluorescent lamp within, the result is a 3-D effect.

Retail Category: C-Stores
Display Type: Counter: Permanent
Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Size of Run: 40,000
Comments: The die-cut aluminum body of this display was cost-effective and smooth for safe consumer interaction. The vacuum-formed gold dome offered an "old world" quality to both the display and the Camel Turkish Gold brand.

Semipermanent displays for KOOL cigarettes feature flashing lights to create excitement about the brand and its new packaging.
Producer: Rapid Displays, Chicago and Union City, Calif.

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: CorrFlex Display & Packaging, Winston-Salem, N.C.
Comments: Distortion printing and vacuum-formed styrene give this countertop display dimensionality to stand out in crowded retail environments.

The Advance counter display holds 40 packs of cigarettes with each pack containing information comparing the cigarette's toxic smoke constituents to leading brands.
Producer: Fitzmaurice, Lewis & Partners, Louisville (design); CorrFlex Display & Packaging, Erlanger, Ky. (production)

Highlights of recent and upcoming P-O-P promotions by more than 40 top companies