Tobacco

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: Visual Marketing Inc., Chicago
Marketing Objective: To make the product available, visible and to provide brand advertising while re-establishing the Camel brand among smokers between the ages of 21 and 24.

Patent: Des. 408,173
Issued: April 20, 1999
Inventors: John Walrath, New Berlin, Wis.; Bernie Ainsworth, Wilts, United Kingdom; Roch Cyr, Montreal
Assignee: Imperial Tobacco Ltd., Montreal
The ornamental design for a back bar merchandiser, as shown.

Client: Swedish Match North America Inc., Richmond, Va.
Product Promoted: Timber Wolf Smokeless Tobacco
Objective: To build brand awareness with a display that ties into the company's racing team sponsorship promotion.
Introduction: January 1999
Construction/Materials: Laminated, full-color lithograph marker board, cork board and plastic separator between two segments
P-O-P Company: Heritage Frame & Glass Creations Ltd., Nesquehoning, Pa.

Product: Premium cigars
Number of displays: 15,000
P-O-P company: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Distribution: Convenience stores, gas stations, restaurants, bars, tobacco shops, mass merchants, drugstores and supermarkets
Introduction: December 1998
Duration: Permanent
Construction: High-impact styrene body; clear crystal styrene front cover; woodgrain decals; non-coated pricing decals
Display set-up: Retail staff or distributors

Client: RJ Reynolds Tobacco Co.
Producer: Imageworks Display & Marketing Group
Comments: The purpose of this display was to create a nostalgic bond between the Camel brand and the Zippo brand. The display reproduces a 1900's era cigarette display. The original was meticulously photographed and the artwork retouched. More than 10,000 displays (scaled down from the original) were sent into the marketplace.