Tobacco

Restrictive buydown agreements are creating more tension in a category already limited to marketing its products on one battleground -- the retail environment

Client: Davidoff of Geneva, Stamford, Conn.,
Number of displays: 57
Construction: Laminated particleboard, glass
Distribution: United States and Switzerland
P-O-P company: Trinity LLC, Metuchen, N.J.
Comments: This prominent particleboard and glass fixture for Davidoff tobacco accessories has a high-end look and feel which complements the high-end nature of the product.

Product: Natural American Spirit cigarettes
Number of displays: 10,000 easel-back counter units
P-O-P company: Consortium Cos. (displays), Florence, Ky. and VinCenzo International (packaging), Chicago
Distribution: C-stores, independent supermarkets, liquor stores and tobacco shops
Introduction: December 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Santa Fe Natural Tobacco supported its commemorative anniversary packaging promotion with this easel-back display.

U.S. Smokeless Tobacco hopes that a penny holder on the front of its countertop display will keep it in-store even after the product sells through.
Producer: Unified Resources in Display, Stamford, Conn.

Retail Category: C-stores
Display Type: Counter: Temporary
Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Size of Run: 50,000
Comments: Retail acceptance of this space-saving counter display was excellent. It prominently featured the new Doral product, without being accessible to consumers.

Retail Category: C-stores
Display Type: Permanent Signage
Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: Array Marketing Group, Los Angeles, KCS Industries Division
Size of Run: 1,000
Comments: The design goal was to provide the retailer with a quality sign to gain high visibility placement in-store. With seven colors screenprinted on the face of the sign and a double fluorescent lamp within, the result is a 3-D effect.

Retail Category: C-Stores
Display Type: Counter: Permanent
Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Size of Run: 40,000
Comments: The die-cut aluminum body of this display was cost-effective and smooth for safe consumer interaction. The vacuum-formed gold dome offered an "old world" quality to both the display and the Camel Turkish Gold brand.

Retail Category: C-stores
Display Type: Counter: Temporary
Client: Brown & Williamson Tobacco Corp., Louisville, Ky.
Producer: Neff Packaging Solutions, Dayton, Ohio
Size of Run: 90,000
Comments: A flip-top lid and the use of .024 SBS helped this lighter display emulate a hard pack of unfiltered Pall Malls. The displays were designed to heighten consumer awareness of the new brand.