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Tobacco

  • Tobacco Challenges Continue

    Restrictive buydown agreements are creating more tension in a category already limited to marketing its products on one battleground -- the retail environment
  • Davidoff Display

    Client: Davidoff of Geneva, Stamford, Conn.,
    Number of displays: 57
    Construction: Laminated particleboard, glass
    Distribution: United States and Switzerland
    P-O-P company: Trinity LLC, Metuchen, N.J.
    Comments: This prominent particleboard and glass fixture for Davidoff tobacco accessories has a high-end look and feel which complements the high-end nature of the product.
    Davidoff Display
  • American Spirit Displays

    Product: Natural American Spirit cigarettes
    Number of displays: 10,000 easel-back counter units
    P-O-P company: Consortium Cos. (displays), Florence, Ky. and VinCenzo International (packaging), Chicago
    Distribution: C-stores, independent supermarkets, liquor stores and tobacco shops
    Introduction: December 2002
    Duration: Temporary
    Construction: Corrugated
    Display set-up: Retail staff
    Santa Fe Natural Tobacco supported its commemorative anniversary packaging promotion with this easel-back display.
    American Spirit Displays
  • Skoal Countertop

    U.S. Smokeless Tobacco hopes that a penny holder on the front of its countertop display will keep it in-store even after the product sells through.
    Producer: Unified Resources in Display, Stamford, Conn.
    Skoal Countertop
  • Doral Faux Pack Counter Display


    Retail Category: C-stores
    Display Type: Counter: Temporary
    Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
    Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
    Size of Run: 50,000
    Comments: Retail acceptance of this space-saving counter display was excellent. It prominently featured the new Doral product, without being accessible to consumers.
    Doral Faux Pack Counter Display
  • Doral CTS Lighted Sign

    Retail Category: C-stores
    Display Type: Permanent Signage
    Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
    Producer: Array Marketing Group, Los Angeles, KCS Industries Division
    Size of Run: 1,000
    Comments: The design goal was to provide the retailer with a quality sign to gain high visibility placement in-store. With seven colors screenprinted on the face of the sign and a double fluorescent lamp within, the result is a 3-D effect.
    Doral CTS Lighted Sign
  • Camel Turkish Gold Metal Counter

    Retail Category: C-Stores
    Display Type: Counter: Permanent
    Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
    Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
    Size of Run: 40,000
    Comments: The die-cut aluminum body of this display was cost-effective and smooth for safe consumer interaction. The vacuum-formed gold dome offered an "old world" quality to both the display and the Camel Turkish Gold brand.
    Camel Turkish Gold Metal Counter
  • Pall Mall Lighter Display

    Retail Category: C-stores
    Display Type: Counter: Temporary
    Client: Brown & Williamson Tobacco Corp., Louisville, Ky.
    Producer: Neff Packaging Solutions, Dayton, Ohio
    Size of Run: 90,000
    Comments: A flip-top lid and the use of .024 SBS helped this lighter display emulate a hard pack of unfiltered Pall Malls. The displays were designed to heighten consumer awareness of the new brand.
    Pall Mall Lighter Display
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