Tobacco

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Introduction: April 2003
Size of run: 24,000
Materials/processes used: Vacuum-formed plastic, process-printed label, hotstamped tray tagline
Producer: Rand Display International Inc., Teaneck, N.J.
Comments: Part of a multi-display rollout that introduced a new positioning and look for the Salem brand.

Product: Natural American Spirit cigarettes
Number of displays: 10,000 easel-back counter units
P-O-P company: Consortium Cos. (displays), Florence, Ky. and VinCenzo International (packaging), Chicago
Distribution: C-stores, independent supermarkets, liquor stores and tobacco shops
Introduction: December 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Santa Fe Natural Tobacco supported its commemorative anniversary packaging promotion with this easel-back display.

U.S. Smokeless Tobacco hopes that a penny holder on the front of its countertop display will keep it in-store even after the product sells through.
Producer: Unified Resources in Display, Stamford, Conn.

Retail Category: C-stores
Display Type: Counter: Temporary
Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Size of Run: 50,000
Comments: Retail acceptance of this space-saving counter display was excellent. It prominently featured the new Doral product, without being accessible to consumers.

Retail Category: C-stores
Display Type: Counter: Temporary
Client: Brown & Williamson Tobacco Corp., Louisville, Ky.
Producer: Neff Packaging Solutions, Dayton, Ohio
Size of Run: 90,000
Comments: A flip-top lid and the use of .024 SBS helped this lighter display emulate a hard pack of unfiltered Pall Malls. The displays were designed to heighten consumer awareness of the new brand.

Retail Category: C-stores
Display Type: Motion, Light or Sound
Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Size of Run: 75,000
Comments: The gyroscopic motion of this display for Winston's Evo flask pack is driven by a small, battery-powered motor. Graphics are four-color process on foil.