R.J. Reynolds Camel Program
Client: R.J. Reynolds Tobacco Co., Winston-Salem, NC
Product(s) Promoted: Camel cigarettes
Distribution: Bars and restaurants
Number of Stores: 10,000
Production Run Quantity: Varied per item from 500 to 5,000
Introduction: June 2006
Intended Duration: 2-3 years
Dimensions (H x W x D): 36" x 48" x 15"
Weight: 34 lbs.
Budget Category (U.S.): $301 - $350
