Back-Up Strategy Aids Snackwell Small, Select Group Speeds the Process Using a handful of vendors to supply all work keeps competition alive, cuts work, if right group is found Criminal Antitrust: United States of America v. Harvey Shayew 1996 P-O-P Trends Report: Marketer Survey Marketers, producers responding to shifting business environment Scanner Data Corroborates P-O-P's Power Survey Indicates Use of Outside Merchandising Services will Grow NFL Licensees Share Display, Clean Up Trading Card Category The Co-Marketing Paradox A past look at the unresolved future of retail marketing Can Package Size Accelerate Usage Volume? Four laboratory studies and a field study show circumstances in which larger package sizes encourage greater use than smaller package sizes. American Greetings Corrals Balloons First Previous 230 231 232 233 234 Next Last