The Co-Marketing Paradox A past look at the unresolved future of retail marketing Can Package Size Accelerate Usage Volume? Four laboratory studies and a field study show circumstances in which larger package sizes encourage greater use than smaller package sizes. NFL Licensees Share Display, Clean Up Trading Card Category American Greetings Corrals Balloons Prince Wall System Display Simplifies Racket Choice In-Store Exchange Center Redeems Coupons for Cash Kraft Adds Trays to Existing Kool-Aid Spinner Racks Supermarkets Challenge Marketers to Produce the Best, Work as a Team BNOX Gets Binoculars Out of the Glass Case and Onto the Counter PNY Simplifies SIMM Selection First Previous 230 231 232 233 234 Next Last
