Supermarket/Grocery

Client: Sherwood Brands, Rockville, Md.
Introduction: July 2002
Construction: Corrugate
Distribution: Mass merchants, drugstores, supermarkets
P-O-P company: Smurfit-Stone Container Corp., Sandston, Va.
Comments: Eighty bags of Got Milk? candy fill this temporary floorstand/shipper. The display highlights the calcium benefits of the product.

Frequently overlooked and often underused, the price label is perhaps the most critical part of the merchandising package in prompting shoppers to buy more than initially planned.

Retail Category: C-stores
Display Type: Freestanding: Permanent
Client: Snapple Beverage Group, White Plains, N.Y.
Producer: Glacier Cooler Co., Ridgefield, Conn.
Comments: Clear materials were used to allow the Elements bottles and the icy cold environment to be in full view at c-stores, delis and supermarkets nationwide.

Client: Dreyer's Grand Ice Cream Inc., Oakland, Calif.
Introduction: May 2002
Number of displays: 10,000
Distribution: Supermarkets
Construction/Materials: PVC inflatables, corrugated, decals
P-O-P company: The Inflatable Marketplace, El Cajon, Calif.
Comments: This freezer display consisting of inflatables, static clings and corrugated materials highlights Dreyer's "Dig in to Win" promotion and several Cartoon Network favorites, including "The Powerpuff Girls" and "Scooby-Doo."

Client: Bayer Corp., Consumer Care Division, Elkhart, Ind.
Introduction: December 2001
Number of displays: 10,000
Distribution: Supermarkets, drugstores, mass merchants
Construction/Materials: Corrugated
P-O-P company: Smurfit-Stone Display Group, Jackson, Wis.
Comments: This gravity-feed floorstand showcases Bayer's longstanding ties to the Flintstones. Off-shelf display has been known to lift sales of the children's vitamins by up to 150%.

Product: Little Debbie Stars & Stripes snack cakes and brownies
P-O-P companies: KK&A Integrated Retail Marketing (design), Chicago: Paradigm Printing Co. (production), Dalton, Ga.
Distribution: Supermarkets, mass merchants and drugstores
Introduction: April 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Distributors
Retailers could make their display presentations larger by using multiple header cards and base wrap.

Product: Green Berry Rush Hawaiian Punch
P-O-P companies: Latitude, Dallas; Mosaic Relevance Marketing, Addison, Texas; Michael Cory Design, Dallas
Distribution: C-stores and supermarkets
Introduction: April 2002
Duration: Temporary
Construction: Paperboard, vinyl
Display set-up: Retail staff

Client: The Gillette Co., Boston
Introduction: February 2002
Number of displays: 10,000
Distribution: Supermarkets, mass merchants, drugstores
Construction/Materials: Six-color litho, corrugated, SBS, injection-molded and vacuum-formed styrene
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Comments: Disney licensed its characters to Gillette for the Oral-B Stages toothbrush and toothpaste line. The floorstand's wing features Disney characters that invite consumers to "Bring the fun of Disney to brushing!"