Supermarket/Grocery

Client: Pepsi-Cola Caribbean, San Juan, Puerto Rico
Introduction: August 2002
Number of displays: 1,000
Distribution: Supermarkets in the Dominican Republic
Construction/Materials: Matrix terrycloth
P-O-P company: 3 Strikes Activation, Stamford, Conn.
Comments: These hanging terrycloth towel/banners serve both as in-store displays and prized collectibles to Sammy Sosa fans in his homeland Dominican Republic.

Client: Pepsi-Cola Co., Purchase, N.Y.
Introduction: May 2002
Number of displays: 2,250
Distribution: Supermarkets nationwide
Construction/Materials: Corrugated, process printing, hanging hardware, cord
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comments: Packing a lot of licensed star power into a small space, these 24-inch-wide hanging signs promote Pepsi's "Take Home the Tickets" promotion. Prizes include tickets to Britney Spears concerts, Major League Baseball games and NASCAR events.

Product: Venom Energy Drink
Number of displays: 10,000 suction racks, 5,000 cooler door signs
P-O-P companies: Display Technologies, College Point, N.Y. (suction racks); Mechtronics Corp., White Plains, N.Y. (cooler door signs)
Distribution: C-stores and supermarkets nationwide
Introduction: January 2002
Duration: Permanent
Construction: Injection-molded and vacuum-formed plastic
Display set-up: Snapple distributors

Retail Category: C-stores
Display Type: Freestanding: Permanent
Client: Snapple Beverage Group, White Plains, N.Y.
Producer: Glacier Cooler Co., Ridgefield, Conn.
Comments: Clear materials were used to allow the Elements bottles and the icy cold environment to be in full view at c-stores, delis and supermarkets nationwide.

Client: Dreyer's Grand Ice Cream Inc., Oakland, Calif.
Introduction: May 2002
Number of displays: 10,000
Distribution: Supermarkets
Construction/Materials: PVC inflatables, corrugated, decals
P-O-P company: The Inflatable Marketplace, El Cajon, Calif.
Comments: This freezer display consisting of inflatables, static clings and corrugated materials highlights Dreyer's "Dig in to Win" promotion and several Cartoon Network favorites, including "The Powerpuff Girls" and "Scooby-Doo."

Client: Bayer Corp., Consumer Care Division, Elkhart, Ind.
Introduction: December 2001
Number of displays: 10,000
Distribution: Supermarkets, drugstores, mass merchants
Construction/Materials: Corrugated
P-O-P company: Smurfit-Stone Display Group, Jackson, Wis.
Comments: This gravity-feed floorstand showcases Bayer's longstanding ties to the Flintstones. Off-shelf display has been known to lift sales of the children's vitamins by up to 150%.

Panel study finds participation lowest among less-acculturated shoppers