Supermarket/Grocery

Product: Planet Lunch Packs
Number of displays: 20,000
P-O-P companies: Tracy Locke Promotions (design), Dallas; Rock Island Displays (manufacture), Milan, Ill.
Distribution: Supermarkets and mass merchants
Introduction: January 1998
Duration: Semipermanent
Construction: Corrugated, plastic
Frito-Lay's Planet Lunch Program includes this semipermanent display. It was designed to entice children looking for lunchtime snacks in supermarkets and mass merchants.

Product: Ultra-Max cookware
Number of displays: 500
P-O-P company: Lingo Manufacturing Co. (co-design and manufacture), Florence, Ky.; PBA Co. (co-design), Quincy, Mass.
Distribution: Supermarkets
Introduction: Fall 1997
Duration: Permanent
Construction: Powder-coated 1/4-inch steel wire grid
The sturdy steel Ultra-Max cookware display from VAM Corp. is designed to hold up to 185 pieces of cookware in supermarkets.

Product Promoted: Humidifier
Objective: To design a package that visually shows the attributes of the humidifier.
Distribution: Supermarkets, specialty stores
Introduction: September 1997
Construction: Corrugated
Producer: Longview Fibre Co., Milwaukee

Product: Summer L'eggs hosiery
P-O-P company: Chesapeake Display & Packaging Co., Winston-Salem, N.C.
Distribution: National supermarkets, drugstores and mass merchants
Introduction: February 1998
Duration: Temporary
Construction: Corrugated
L'eggs Products has coordinated bright packaging with corrugated displays for its traditional Summer L'eggs hosiery product.