Supermarket/Grocery

An abstract from the Journal of Retailing (Volume 78, Issue 4)

Client: Flix Candy, Niles, Ill.
Introduction: June 2002
Number of displays: Several thousand
Construction: Corrugate board with vacuum-formed plastic inserts
Distribution: Mass merchants, supermarkets, drugstores, c-stores
Comments: Flix Candy produced its own displays to introduce Cone Pop candy. The goal was for the displays to be inexpensive, eye-catching, clean and playful.

Client: Hershey Foods Corp., Hershey, Pa.
Introduction: January 2002
Number of displays: 15,000
Construction: Pop N Sell Exstatic
Distribution: Mass merchants, supermarketsP-O-P company: Outta The Box Dispensers, Dayton, Ohio
Comments: The coupon dispensers offered discount coupons for Reese's chocolate products.

A profile of Pepsi's Christopher DeMarco

Client: Vitech America, Kent, Wash.
Construction: Corrugate
Distribution: Supermarkets and drugstores
P-O-P company: Alliance Packaging, Renton, Wash.
Comments: This power wing was recently introduced to feature both candy brands -- sour Sqyntz! and minty Myntz!

Moooove over Milk Duds...

Client: Just Born Inc., Bethlehem, Pa.
Introduction: January 2002
Construction: Corrugate
Distribution: Supermarkets, mass merchants, c-stores, drugstores
P-O-P company: Impress Industries, Emmaus, Pa.
Comments: This temporary floorstand features Hot Tamales, Mike & Ikes and Zours chewy candies.

Client: Sherwood Brands, Rockville, Md.
Introduction: July 2002
Construction: Corrugate
Distribution: Mass merchants, drugstores, supermarkets
P-O-P company: Smurfit-Stone Container Corp., Sandston, Va.
Comments: Eighty bags of Got Milk? candy fill this temporary floorstand/shipper. The display highlights the calcium benefits of the product.

Frequently overlooked and often underused, the price label is perhaps the most critical part of the merchandising package in prompting shoppers to buy more than initially planned.