Supermarket/Grocery

Client: Jim Beam Brands Co., Deerfield, Ill.
Products Promoted: DeKuyper cordial line
Objective: When the "disco ball" rotates, the reflection off the mirrored, concave background produces a spectrum of lights on the bottles and the surrounding area. This offers a hip holiday image for the product line.
Distribution: Supermarkets and liquor stores
Construction/Materials: Cardboard, multi-mirrored ball, fiber poles, battery-powered motor
P-O-P Company: Rapid Displays, Chicago

Client: Duracell/Gillette, Boston
Distribution: Supermarkets, drugstores, mass merchants
Size of Run: 1,000
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Hair and Skin Care: Brushes, Hairdryers, Razors and Combs

Client: E. & J. Gallo Winery, Modesto, Calif.
Distribution: Supermarkets
Size of Run: 2,499
Producer: MBH Presentations Inc., Floral Park, N.Y.
Division: Temporary, Liquor: Cordial and Wines
Objectives: A traffic-stopping mass display piece was needed that would enhance the current upscale contemporary image of Turning Leaf while integrating the brand's sales promotion with Talk Magazine.

Client: McCracken Brooks Maier, Minneapolis
Distribution: Supermarkets
Size of Run: 18,300
Producer: Meridian Display, St. Paul, Minn.
Division: Temporary, Grocery and General Merchandise Products: Frozen, Fresh and Refrigerated Foods

Client: Kellogg Co., Battle Creek, Mich.
Distribution: Supermarkets
Size of Run: 152
Producer: Visual Marketing Inc., Chicago
Division: Permanent, Supermarket Retailer
Objectives: By designing an end aisle unit that fit within a prescribed footprint, the company was able to supply a display that can be easily placed against the end of shelving. The display has wheels for easy cleaning of the floor area under and around it. The clear acrylic header and side graphic cards give the unit permanent brand identification.