Supermarket/Grocery

Client: Pepsi-Cola Co., Purchase, N.Y.
Comments: This display has been a hit with retailers since Sept. 11 because it provides additional display space for newspapers and magazines, according to Christopher DeMarco, senior manager of merchandising development. The unit holds 40 two-liter bottles and 30 12-packs of Pepsi products.
Introduction: Spring 2001
Construction/Materials: Powder-coated steel tubing and wire; two-color screened vinyl header
Distribution: C-stores and supermarkets

Client: The Pepsi-Cola Co., White Plains, N.Y,
Products Promoted: Pepsi and Frito-Lay products and Hasbro toys
Comments: Pepsi and Hasbro Inc. teamed up to offer "Toy Bucks" to consumers purchasing Pepsi and Frito-Lay products over the holidays. Featuring multiple graphic planes to add depth, this hanging sign called attention to the coupon offer on specially marked packages.
Introduction: November 2001
Size of Run: 3,000
Construction/Materials: 80-pound, four-color litho mounted to 200-pound corrugated

Client: The Coca-Cola Co., Atlanta
Comments: Highlighting Coca-Cola's relationship with NASCAR, this molded cooler holds 96 cans or 72 20-ounce bottles of chilled Coca-Cola products.
Introduction: Spring 2002
Construction/Materials: Double-walled, rotationally-molded polyethylene; wire
Distribution: C-stores and supermarkets
P-O-P Company: Iowa Rotocast Plastics, Decorah, Iowa

Client: Danone Waters of North America, Pasadena, Calif.
Product Promoted: Evian bottled water
Comments: This header for a case stacker of bottled water promotes a contest featuring a chance to win a trip to the MTV Movie Awards in 2002.
Introduction: February 2002
Size of Run: 10,000
Distribution: C-stores and supermarkets nationwide
Construction/Materials: Corrugated
P-O-P Company: Artshouse Communications Inc., Toronto

Last Call for Recovery!

Client: Tetley USA, Shelton, Conn.
Products Promoted: Green tea blend
Comments: This pre-packed shipper was designed to introduce Tetley's Green Tea in an economical display that showed as many facings as possible.
Introduction: July 2001
Size of Run: 750
Distribution: Supermarkets
Construction/Materials: Litho-mounted corrugated
P-O-P Company: Array Marketing Group, Thomson-Leeds Division, Los Angeles

Beverage marketers face stiff competition to make their products stand out in a sea of introductions and powerful brands.

Client: Tic Toc, Dallas
Comments: These illuminated clocks were used to promote Pepsi and Mountain Dew to Hispanic markets in northern California.
Introduction: October 2001
Size of Run: 150
Distribution: Supermarkets in northern California
Construction/Materials: Polyethylene housing, screenprinted graphics, digital clock, fluorescent lamp
P-O-P Company: Palmer Promotional Products, St. Clair Shores, Mich.

Extensive research and P-O-P back Gillette's Oral-B stages launch