Supermarket/Grocery

Marks & Spencer, the U.K.-based chain, has found a way to manage the planning and implementation of 6,500 merchandising set changes every week, while still keeping logistics costs down.

Client: Kelloggs Co., Battle Creek, MI
Introduction: January 15, 2002
Distribution: Supermarkets
Dimensions (H x W x D): 7" x 10" x 1 1/2"
Weight: 1/2 lb.
Producer: Joliet Pattern Inc., Crest Hill, IL
Comments: Lenticular graphics on 3-D shelf signs for Kellogg's new Disney cereals shift scenes as shoppers walk past the display.

Product: Polaner All Fruit
Number of displays: 2,500
P-O-P companies: Rolstar Design (header card), East Rutherford, N.J.; Smurfit-Stone Display Group (shipper), Richmond, Va.
Distribution: Supermarkets
Introduction: August 2001
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
This shipper was created to raise awareness for the fight against breast cancer. It promotes B&G Foods' relationship with NABCO.

Client: The Pepsi-Cola Co., White Plains, N.Y,
Products Promoted: Pepsi and Frito-Lay products and Hasbro toys
Comments: Pepsi and Hasbro Inc. teamed up to offer "Toy Bucks" to consumers purchasing Pepsi and Frito-Lay products over the holidays. Featuring multiple graphic planes to add depth, this hanging sign called attention to the coupon offer on specially marked packages.
Introduction: November 2001
Size of Run: 3,000
Construction/Materials: 80-pound, four-color litho mounted to 200-pound corrugated

Client: The Coca-Cola Co., Atlanta
Comments: Highlighting Coca-Cola's relationship with NASCAR, this molded cooler holds 96 cans or 72 20-ounce bottles of chilled Coca-Cola products.
Introduction: Spring 2002
Construction/Materials: Double-walled, rotationally-molded polyethylene; wire
Distribution: C-stores and supermarkets
P-O-P Company: Iowa Rotocast Plastics, Decorah, Iowa