Supermarket/Grocery

Client: Snapple Beverage Group, White Plains, N.Y.
Comments: Snapple produced four different neon signs and two neon face-lit clocks to build awareness for its Snapple beverages and new Venom energy drink.
Introduction: May 2001
Size of Run: 3,350
Distribution: C-stores, supermarkets
Construction/Materials: Neon, wire, backlit panels, face-lit graphics
P-O-P Company: Array Marketing Group, KCS Industries Division, Los Angeles

Client: Pepsi-Cola Co., Purchase, N.Y.
Comments: This display has been a hit with retailers since Sept. 11 because it provides additional display space for newspapers and magazines, according to Christopher DeMarco, senior manager of merchandising development. The unit holds 40 two-liter bottles and 30 12-packs of Pepsi products.
Introduction: Spring 2001
Construction/Materials: Powder-coated steel tubing and wire; two-color screened vinyl header
Distribution: C-stores and supermarkets

Enhanced packaging and P-O-P displays promoting products with premiums may improve impulse sales when executed properly.

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Highlights of recent and upcoming P-O-P promotions by more than 40 top companies

Client: Hormel Foods Corp., Austin, Minn.
Product: Pepperoni and fully cooked bacon
Size of run: 5,000
Distribution: Supermarkets, including Piggly Wiggly
Introduction: December 2001
Duration: Permanent
Construction/Materials: Metal, vacuum-formed plastic
Weight: 70 pounds
Producer: Visual Marketing Inc., Chicago