Supermarket/Grocery

Product: Concord Confections Inc. Tongue Splashers gum
P-O-P company: Nolan & Co., Chicago (graphics)
Distribution: Drug stores, supermarkets, convenience stores and discount stores
Introduction: February 1993
Duration: Temporary
Tongue Splashers add a burst of color to the teeth and tongue, much to the delight of kids and kids at heart. An equally colorful can catches consumers' attention at the point-of-purchase.

Client: R.W. Frookie
Product: Cookies
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Introduction: November 1992
Construction: Injection-molded, medium-impact styrene legs and trays; injection-molded K-resin dump bin panels; one-color, rubber-plate printed corrugated skirt; die-cut styrene; foam stick; silkscreening; and a five-color, litho-mounted sign to B-flute corrugated.

Product: Spicy Thai Peanut Bake
Number of displays: 5,000
Distribution: Supermarkets
Introduction: August 1992
Duration: Temporary
Construction: Corrugated
A prepacked shipper was created in hopes of getting Spicy Thai Peanut Bake into supermarkets and ultimately placed permanently on retailers' shelves.

Client: Maybelline
P-O-P company: Darling Store Fixtures, Paragould, Ark.
Distribution: Supermarkets, drug, discount and specialty stores
Construction: Metal and wood
Introduction: January/February 1992
Comments: The system provides ample merchandising space in a format which is pleasing to the eye and helpful to the customer. Available sizes include: 3 feet or 4 feet wide and 60 inches or 72 inches tall. The unit offers easy assembly, and options include a variety of shelves, wedges, divider poles and end panels.

Product: Summer sausage
P-O-P company: Mead Merchandising, Atlanta
Distribution: Supermarkets
Introduction: August 1992
Duration: Temporary
Construction: Corrugated
This corrugated display has built-in, heavy-duty qualities that allow it to hold as much as 500 pounds of product.

Product: Sea Mist hair care line
Number of displays: 2,000 floorstands; 1,000 profit centers
P-O-P company: RTC Industries, Chicago (profit centers); Universal Container, Mission Viejo, Calif. (floorstands)
Distribution: Drug stores, supermarkets and mass merchants
Introduction: June 1992
Duration: Promotional
Construction: Corrugated (floorstand); polystyrene (profit center)

Product: Seagram Beverage Co. 2-Calorie Quest
P-O-P company: Siebel/Mohr, New York (design)
Distribution: Supermarkets, convenience stores and on-premise locations
Introduction: May 1992
Duration: Temporary
Construction: Printed matter
Jumping aboard the new-age beverage bandwagon, Seagram's keeps afloat with P-O-P materials for both on- and off-premise use.