Supermarket/Grocery

Products: Gummi Savers candy and "Heart of Darkness" computer game
Number of displays: 30,000 floor displays and 20,000 counter units
P-O-P companies: Kobin Enterprises (design), New York; Chesapeake Display & Packaging Co. (production), Winston-Salem, N.C.
Distribution: Convenience stores (counter units); supermarkets, drugstores and mass merchants (floor displays)
Introduction: August 1996
Duration: Temporary
Construction: Corrugated with a litho-wrapped header card

Product: Traps for flies, yellow jackets and wasps
P-O-P company: Stone Container Corp., Chicago
Distribution: Supermarkets, department stores, home and garden stores
Introduction: April 1996
Duration: Permanent
Construction: Kraft-colored corrugated; pole with signage and motorized, voice-activated voice box
Troy Biosciences Inc.'s colorful Final Flight display was just what the company was looking for to attract customer attention to its first large-scale P-O-P effort.

Product: Extra-Strength Peppermints breath mints
Number of displays: 100,000
P-O-P companies: David Lemley Design (design), Seattle; Eagle Paper Box Co. (manufacture), Tacoma, Wash.
Distribution: Convenience stores, department stores, mass merchants, drug chains, supermarkets
Introduction: July 1996
Duration: Temporary
Construction: Four-color 18-point paperboard

Product: "Gulliver's Travels" home video
P-O-P companies: Q Design, Los Angeles; Drissi Advertising (Gulliver standee), Los Angeles
Distribution: Home video stores, supermarkets
Introduction: August 1996
Duration: Temporary
Construction: Corrugated
Customers won't miss seeing Gulliver when they enter the video store. Three-inch-tall Lilliputians scattered throughout the store will also attract attention.

Product: Duracell batteries
Number of displays: 1,000
P-O-P company: Santa Cruz Industries, Santa Cruz, Calif.
Distribution: Mass merchants, convenience stores, drugstores, supermarkets
Introduction: May 1996
Duration: Permanent
Construction: High-impact polystyrene; arms made of ABS plastic; aluminum support bars at front and rear; acrylic front extrusion arms form both tag mold channel and front fence.

Product: PhotoCard photo frame
Number of displays: 1,000 spinning racks; 10,000 counter boxes
P-O-P companies: Wyrefab Inc. (spinning rack), Gardena, Cal.; Ferruccio and Associates (printing, rack header), Gardena, Cal.; Englander Container Corp. (counter box), Waco, Texas
Distribution: Drugstores, gift stores, supermarkets, mass merchants, bookstores and specialty stores
Introduction: April 1996 (spinning rack); May 1996 (counter box)
Duration: Permanent (spinning rack); temporary