Supermarket/Grocery

Client: DDB Needham
Product(s) Promoted: Frito-Lay "What Is It?" campaign
Producer: Performance Printing Corp.
Location: Dallas, Texas
Distribution: More than 2,000 supermarkets and Wal-Mart stores nationwide
Material/Process: 3M FloorMinders
Introduction: July 1996

Client: Dr Pepper/7 UP (Brooks Beverage Co.)
Product(s) Promoted: 7 UP
Producer: STM Graphics
Location: Dallas, Texas
Distribution: Supermarkets
Material/Process: 3M FloorMinders
Introduction: December 1996

Client: Jack's Pizza
Product(s) Promoted: Pizza
Producer: The Weidert Group
Location: Appleton, Wis.
Distribution: Supermarkets
Material/Process: Freestick/Litho
Introduction: May 1996

Client: Homeland stores
Product(s) Promoted: Savings Card program
Producer: Olympic Screen Craft & Lithography
Location: Fremont, Calif.
Distribution: Supermarkets and other retailers
Material/Process: General Formulations Traffic Graffic floor advertising film
Introduction: October 1996

Client: Ryan Partnership
Product(s) Promoted: Dannon Double Delights
Producer: Select FX
Location: W. Orange, N.J.
Distribution: Supermarkets
Material/Process: 3M FloorMinders
Introduction: December 1996

Products: XL II 90 high-bias and UR 90 normal-bias audiotapes
Number of displays: 10,000
P-O-P company: Wil-Mac, Conyers, Ga.
Distribution: Mass merchants, music stores, electronics stores, drugstores and supermarkets
Introduction: September 1996
Duration: Temporary
Construction: Corrugated
Maxell's floor display for audiotapes offers two free premiums, a tape and a poster.

Product: "Make the Connection" Book and Journal
Number of displays: 13,000
P-O-P companies: Henschel-Steinau Inc. (manufacture, printing, base design, pack-out), Englewood, N.J.; The Design Organization, (header design), Maplewood, N.J.
Distribution: Drugstores, supermarkets, bookstores, mass merchants
Introduction: September 1996
Duration: Semipermanent
Construction: Die-cut corrugated; stand-off litho riser; preprinted background, base and trays; injection-molded mop guard

Client: Warner Wellcome Consumer Health Products Group (Div. of Warner-Lambert Co.)
Product: Zantac 75
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Mass merchants, drugstores, supermarkets
Construction/Processes: Injection-molded styrene tray, information directory and K-resin aisle ID, metal springs, rubber feet, pressure-sensitive litho label
Introduction: March 1996

Client: Pharmacia & Upjohn Inc.
Product: Rogaine Hair Growth Treatment
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Drugstores, supermarkets and mass merchants
Construction/Processes: Injection-molded styrene trays and K-resin shields, steel springs, die-cut rubber feet, pressure-sensitive litho label
Introduction: March 1996

Client: McNeil Consumer Products
Product: Children's and Junior Strength Motrin
P-O-P company: Phoenix Display and Packaging Corp., West Deptford, N.J.
Distribution: Drugstores, mass merchants, c-stores and supermarkets
Construction/Processes: 200-pound corrugated board with flexo printing (display), four-color process printing on 10-point SBS laminated to singleface corrugated (riser), packout and fulfillment in-house
Introduction: July 1996