Albertsons Cos. chains partnered with Procter & Gamble to offer loyalty cardholders a “Tidy New Year” offer of $5 or $10 in savings with purchase of $25 or $40, respectively, worth of participating products.
Ahold Delhaize's Food Lion tied in to Procter & Gamble's January brandSaver FSI event with a feature in its Jan. 2 circular spotlighting coupons for Old Spice, Crest, Always and Pampers.
ShopRite tied in to Procter & Gamble's January brandSaver FSI event with a feature in its Dec. 28/30 circular positioning Tide laundry detergent as a "powerful stain fighter" and partner in the fight against hunger.