Sporting Goods

Client: Leupold, Beaverton, Ore.
Products Promoted: Rifle scopes and binoculars
Objective: To protect and properly support the products while enhancing their appearance.
Construction/Materials: 1/8-inch black Sintra with three-color screen printing
P-O-P Company: Liberty Display Group, Blaine, Minn.

Client: Princeton TeC, Trenton, N.J.
Product Promoted: Dive light
Construction/Materials: PVC
P-O-P Company: Genesis Creative Group Inc., Grand Rapids, Mich.

Client: Nevada Bob's, Reno, Nev.
Products Promoted: Various golf companies and their products
Objective: To use interactive video to promote top-quality brands of golf accessories to enhance the shopping experience and improve store traffic.
Construction/Materials: ViewScan, a video on-demand playback system, features a compact steel module, high-fidelity stereo speakers, and a large touch-sensitive graphic area with buttons for thirteen golf products.
P-O-P Company: Telescan Systems Inc., Burlingame, Calif.

Diverse market plays catch-up in merchandising game

Client: Winchester Division of Olin Corp., East Alton, Ill.
Product Promoted: Ammunition
Objective: To encourage the movement of ammunition from behind the counter to the sales floor.
Construction/Materials: Vacuum-formed base and trays, steel, acrylic and screen printing
P-O-P Company: Chicago Display Marketing Corp., Melrose Park, Ill.

Client: Prince Sports Group Inc., Bordentown, N.J.
Products Promoted: Golf clubs
Construction/Materials: Metal, vacuum-formed base, fabric banners, lenticular logo oval
P-O-P Companies: DCI Marketing (display), Milwaukee; National Graphics Inc. (display oval), Brookfield, Wis.