Sporting Goods

Product: Babolat Grips
Number of units: 2,500
P-O-P company: Babolat France
Distribution: Pro and specialty tennis shops
Introduction: March 1998
Duration: Permanent
Construction: Plastic (backerboard); posterboard (graphic overlay)
Designed for pegboard or slatwall applications, this Babolat display can be adapted to meet the needs of different retailers.

Client: Draw-Tite
Products Promoted: Trailer hitches and towing accessories
Display Description: "Your Adventure Begins Here" Header
Distribution: Independent recreation and vehicle service retailers
Objective: Hitches are 47 percent of a consumer's average purchase in this niche. The displays help retailers capture the other 53 percent -- accessories.
Introduction: January 1997
Construction/Materials: Pegboard
P-O-P Company: Korb Marketing, Troy, Mich.